When you work by referral, the bulk of your business comes from the referrals of your clients. However, if you’re like many agents, you may have lost touch with a few of your clients over the years. Rest assured, it’s never too late to reconnect with your past clients. After all, people want to keep in touch with their agents after the transaction has closed, so what are you waiting for? Here are four ways to touch base with your past clients.
Call them. A brief phone call to touch base can help you connect with your clients. It can also give you an update about what’s going on in their lives—Are they retiring? Are they expecting a child or more children? Has their job situation changed? The answers to these questions and more will help you understand how you can help them now or in the future.
Send a personal note. If you’re feeling shy, write a personal note to let them know that you’re thinking of them and want to get in touch. Mention that you enjoyed working with them before and would like to work with them again.
Send a Marketing Flyer and eReport. Enrolling your clients into your Client Appreciation Program is an easy way to make sure that you never lose touch with them. If you haven’t already, send past clients who you’ve lost touch with a Marketing Flyer and be sure to write a personal message on the cover letter.
Invite them to lunch. What better way to reconnect with your clients than to break bread with them? Invite them to coffee or lunch to get reacquainted. Be sure to follow up with a personal note to thank them for their company and remind them that you’re never too busy to help them or for their referrals.
Let Referral Maker® real estate CRM help you stay in touch with your clients! Simple input your clients’ information into Referral Maker and prioritize them in your database. Referral Maker will tell you when and how often to contact them based on the strength of your relationship with them. Visit ReferralMaker.com to learn more and to start your 30-day free trial.
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