ASK AN AMBASSADOR: Ring, Ring! How May I Help You?

Real Estate Agent with RE/MAX Elite 513.520.5305 SAL.2002007747

We're Droid users :) ASK AN AMBASSADOR:  Ring, Ring!  How May I Help You?

2000+ blog posts later we've got quite a foundation laid and it expands into our WP site (cross purposing material with custom IDX searches).

Our phone rings regularly from that work.  Some days it doesn't ring at all, but most days it does, and more than once, especially as we head into our busiest time of year.  By no means are the bulk of those calls going to turn directly into listings or buyers we actively help.  It's a numbers game, more rings, more changes to convert that call into something that may lead to a paycheck.

But as we said, many of those calls aren't "ready now", and in some cases they're "ready NEVER" calls.

  • Title companies and loan officers looking for HOA management company information because our subdivision posts place well with the search engines.
  • Buyers determined to ONLY work with the listing agent.  Hey, if you want to wear a chum swimsuit and jump in with the sharks, please feel free!
  • Another agent's client.  We won't interfere with that relationship nor recommend breaking it, but if you're calling us because you need OUR expertise, it might be time for your agent to refer you to us.  It's a win-win for all of us. 
  • Sometimes it's another Rainer with a question.  We help, no payback expected...although who knows, maybe some day they'll have a referral for our area?

But other times, that call is a ready now buyer or seller (mostly buyers for us!).

  • The buyer who's searching Mason communities and keeps finding us (our blog posts, our Pinterest boards, our websites).
  • The seller who searched for their community and those same subdivision posts that the title company and loan officers call us about prove to the seller we know their community.  And you know how many other local agents EFFECTIVELY publish that info?  I think I've got more fingers than that total.
  • The relative who's scouting for their soon to be in state relative.
  • The buyer who wants their next home to be a patio home (and sometimes these buyers have a home to sell too!).

Each time that phone rings, it's an opportunity for something REALLY good to happen!  It's just a matter of making sure we listen, know our stuff, are personable, and do our best to bring that phone call to a meaningful action:  an appointment, permission to add to our monthly mailing list, etc.

Keep on blogging! 

Questions?  Just Ask An Ambassador!

Liz and Bill aka BLiz

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Serving Warren County Ohio & Adjacent Areas


The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Liz and Bill Spear
RE/MAX Elite 513.520.5305 - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Michael, No doubt, and some of those inquiries may require a "catch and release" approach.  The red flags are up and I'm not going to try to convert them to clients.  Or it may be a matter of personal productivity, driving 20 miles to show a home that's 10% of our market median is not a good use of our time so we look for another way of helping that caller.

Mar 31, 2015 12:21 AM #4
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

Great information...Thanks so much for sharing it!  Make it a great day too!

Mar 31, 2015 12:40 AM #5
Nicole Doty - Gilbert Real Estate Expert
Zion Realty - Gilbert, AZ
Broker/Owner of Zion Realty

Two thousand posts? I don't even know if I have 200 yet. I want to be like Bliz when I grow up! 

Mar 31, 2015 01:37 AM #6
Liz and Bill Spear
RE/MAX Elite 513.520.5305 - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Kristen, Happy to do so!

Nicole, Not really sure what our count is since it shows differently in various AR spots, but we're over 2300, but we're also in our 5th year of blogging.  We've "slowed" down, only one post a day vs. the original 10-14 a week.


Mar 31, 2015 02:27 AM #7
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

We blog to make the phone ring and you have shown that dedication and discipline will win the day! 

You know how much I hate the phone but because I have one, I'm obligated to answer it.  It really is a simple concept that escapes so many people.  I take advantage of the VM feature when I'm with a live person and make sure I return the call asap. 

Mar 31, 2015 03:05 AM #8
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Bliz - That's a lot of good reasons to answer the phone - even the ready never ones may have a payoff of some sort. So why don't people answer their phone?

Mar 31, 2015 03:33 AM #9
Tom White
Franklin Homes Realty LLC (615) 495-0752 or - Franklin, TN
Franklin Homes Realty LLC, Franklin TN

BLiz, we too get a lot of calls that may be surprising--like the ones from a title company asking for HOA information. Hey, it just shows we're alive and well on the internet!

Mar 31, 2015 06:32 AM #10
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

BLiz: It is a system that works around the clock every day of the year...all we have to do is feed the system with quality content and sharing mechanisms to ensure it reaches those on the Web. Those that figure this out only need to rinse and repeat to keep the calls coming.

Mar 31, 2015 08:50 AM #11
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

BLiz, I fielded a few of these calls today. An internet presence will do that for you.

Mar 31, 2015 12:03 PM #12
Liz and Bill Spear
RE/MAX Elite 513.520.5305 - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Susan, With a client I generally won't answer the phone (possible exception is if I'm showing homes and have an offer negotiation in progress, and then only with the buyer's permission.  Most are pretty understanding because they'd want the same if it was them).  Other than that, I'm trying to answer the phone whenever possible, or returning a call (even when they don't leave a message, assuming the reverse number check didn't tell me not to bother!).

Dick, It baffles me why!

Tom, Today was mostly email contact day vs. phone!  An AR direct contact from one of our subdivision posts (want to buy at some point), another from our WP site (which is mostly based on AR blog subdivision information) and is a ready now buyer coming in town Wednesday, another patio home contact (got lease??), and tonight wrote an offer for one of our buyers that initially found us via web presence.  It was a pretty good day :)

Anita, No doubt, those posts we wrote a couple of years ago work just as well as the ones we wrote last week.

Tammie, It's a strong tool to have, and good for us one that so many competitors choose not to use.


Mar 31, 2015 01:07 PM #13
Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

Every call is worth never know who is on the other end and what it can bring you.

Mar 31, 2015 10:25 PM #14
Steve Baklaich
RE/MAX Results St Cloud Mn real estate - Saint Cloud, MN
Treating Buyers & Sellers to Full Service Always.

Hi BLiz:

I still get calls from a series of blogs about local activities and places of interest.

I am always glad to help people learn more and find the loacal event or activity.

This was a good reminder of the benefits of what we do on AR. Thanks.

Apr 01, 2015 05:04 AM #15
Jon Kolsky
Kolsky Realty & Management - Long Beach, CA
Licensed California Real Estate Broker

Liz and Bill Spear ~ I just looked to see how many AR posts I have and so far I can't believe I have 2,321 of them.... & like you mention every post I write gives me a better chance and helps my phone ring more often 

Apr 01, 2015 06:57 AM #16
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

You just reminded me I've been neglecting pinterest lately.  Of course it's because my phone has been ringing.  

Apr 01, 2015 10:26 AM #17
Liz and Bill Spear
RE/MAX Elite 513.520.5305 - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Roger, Some good, some bad, but enough good to keep me answering every time I can.

Steve, Those posts have years of good life in them, and love seeing them keep going like the Energizer Bunny!

Jon, Either the consumer or other Rainers, most everything we write has the intent of giving us a shot of some type of new business.

Tammy, I've not been doing as well there either.  Time strapped to get all done that I know I need to do.  Maybe tomorrow?????

Apr 01, 2015 10:36 AM #18
Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

Hi Liz and Bill Spear , That's the first step.  We have to make that phone ring.  The more contacts, the more rings and referrals.

Apr 01, 2015 01:02 PM #19
Liz and Bill Spear
RE/MAX Elite 513.520.5305 - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Larry, That ring is an opportunity, who knows where it goes once we answer?

Apr 02, 2015 01:05 AM #20
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

BLiz- you can't write just one post and call it quits.  Doing what you've done, targeting key markets for you and being consistent has paid off for you!  Work well done!

Apr 02, 2015 12:48 PM #21
Claude Labbe
Real Living | At Home - Washington, DC
Realty for Your Busy Life

There is a catch here, right?

You need to keep writing.

If you don't, then the phone calls stop.

People aren't so keen to know what you knew 12 years ago if you've stopped writing for 12 years.  So...don't stop.

Apr 03, 2015 02:57 PM #22
Liz and Bill Spear
RE/MAX Elite 513.520.5305 - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Kathy, We hear it too often "blogging doesn't work", and then you look at the quantity and the content of the commenter and it's apparent WHY it didn't work for them.  You have to provide consistent quality content with a targeted audience.

Claude, No doubt!  You can ease up some after you've got a solid foundation out there, but a blog is never done.  There's new developments we have to keep pace with.

Apr 04, 2015 12:52 AM #23
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