Kristin Hamilton CA Realtor

Thanks for your entry into MARCH CONTEST: WHAT HAVE YOU STOPPED DOING IN 2015?  I have heard many people this month say that they are discontinuing pay for leads.  You are right about spending money but where is more important.

I have reached the same conclusion! I am going to quit my Zillow and Trulia addiction!

I think a lot of us are swayed by other Realtors who only have good intentions for us when we are out.  I too paid for news paper articles and nothing ever came of it. Luckily I realized soon enough and did not spend a lot of my marketing money on it.

I do believe in phone calls it is just more personable. I do handwritten notes too and people really like that because no one gets notes in the mail anymore.

Paying for leads is something I never got sucked into, but it's because I found Active Rain so early in my career.

Hi Kristin, your new pursuit makes a lot of sense.  Agents appear to be losing patience with the disappointment of technology-based leads.  Best wishes and many successes!

I agree with the pay for leads...But print ads bring in 60% of my business.

You dont know until you try and I commend you for trying it out and giving it a real chance. Do what works and it can be different for many

Kristin, you have confirmed what I have always suspected about these two types of lead production.  Never have and never will.

Kristen Hamilton, Rrint advertising just doesn't pay off anymore. Ive tried Trulia and Zillow as well. They haven't paid off as well as Active Rain. I am somewhat new to this site and I've already received a qualified lead!! For FREE!!

Pay for leads is something all agents struggle with. I sense a shift in the way lead development is going to look in the future. Local content will be a better source of leads then in years past, people who are entering the home buying stage of their life are not likely to respond well to the "call six times get 5 nos, then a yes" mindset.