The key thing is to remember that your buyer wants what every buyer wants .... spacious rooms for the size of home, natural light and storage.
That spacious feeling comes from prudent furniture placement and good traffic flow. Less is more when selling. It's time to get rid of the clutter. Keep only the essential pieces of furniture that define the room's purpose. Make sure it's easy to enter the space.
Natural light flooding into the space makes it feel welcoming. You may need to remove some layers of window treatments. No one wants to live in a dreary cave.
Storage is high on the buyer's wish list. They want plenty of cupboard space to keep food, dishes etc in their kitchen. Buyers want storage for seasonal items. Closet space is key.
Your only dining space may be in the kitchen. This means you must show buyers they can entertain in the kitchen. Bring the feel of the space up to more of a dining room than a work 
space with perhaps a table runner with a nice table centerpiece. Upscale the table and chairs.
In older homes the closets are small. Make the best use of the space you can with built-ins. Each bedroom should hold the clothes of the room's occupant. Mom and Dad's clothes should not be in the son's closet. The master bedroom closet should hold a couples clothes.
Your home needs to appeal to first time buyers, single parents and downsizers. Those buyers that are downsizing want to see that they can buy your home and have room for those pieces they love and don't want to give up.
Don't forget about your garden. No matter the size of your outdoor space, show it off to buyers. Create a place for that morning coffee or a glass of wine before dinner. In an older home, your large garden may be your best selling feature to someone coming out of a condo or townhouse.
Highlight special features of your home. It may be a fireplace or stone counters or hardwood or upgraded lighting.
Show buyers that your home works.
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