What is REALTOR Property Resource - What is RPR

What is REALTOR Property Resource - What is RPR

REALTOR Property Resource, also known as RPR is in my opinion the most valuabe tool, aside from a contact management syatem, that EVERY agent should be using.  The best part???  RPR is provided FREE of charge with your NAR (National Association of REALTORS) membership.

I use RPR on a daily basis.  The two things I use daily are the mini property reports and the mobile app.  When I receive any new lead from my website, I review some of the properties they were viewing, select one, go to RPR, enter the MLS number and create the rteport.  This process usually takes between 1 and 3 minutes.  I then write a personal email to the lead, reminding them why I am writing to them, provide a link back to my site and the property I selected, and a paragraph explaining the importance of the attached mini-report.  I also let them know this is a service I perform for every one of my clients for any home they might be interested in.  This whole process takes less than 5 minutes and is well worth my time.

The mobile app is even better.  Once signed up, I went to the app store and searched RPR.  In moments I was up and running with the most powerful app I have ever used to help me, my clients and my business.  There are lots of great features, and I use them all.  Two of the best are the ability to show me, the REALTOR, full property information for all homes for sale within a half a mile of where I am and the ability to generate and email reports right from the app.  Again, this takes less than one minute.

So, what are you waiting for?  I own a brokerage with almost 400 agents.  I have been licensed for over 10 years, and I only recently, within the past 2 years, heard about RPR.  I feel this is the most underutilized tool we have at our disposal and want to change that.  I have pulled together videos as well as create new "best practice videos" and have made them available.  If nothing else, visit my site and watch the free videos and get started today.  New best practices videos will be added all the time!!!