3 Email Campaign Ideas to Help Grow Your Business

Services for Real Estate Pros

You probably know by now that I'm all about the email campaign. I truly think it's one of the very best ways you can grow you brand, give clients value and grow your business. 

Now, the biggest issue I hear when it comes to email campaigns is people don't know where to start.

It can feel daunting and complex, and most busy agents don't have the time to even start thinking about how to get started. 

So, why not make things easy then?

Here are 3 quick and simple ideas you can use to build an email campaign around. 

Let's get to it, shall we?

Welcome Series

This one is easy to start. When someone gives you their email address, trigger a Welcome Series. This will be just a quick series of emails (3 is fine) welcoming the new subscriber, then trying to find out what they are looking for, and a follow up.

Email 1: Welcome and thanks for singing up!

Email 2: What can I help you with?

Email 3: Are you still looking?

Survey Series

This one is perfect for right after you've worked with your clients. One of the biggest sources of business for most agents is via repeat clients or referrals. So why not create a small series to keep you top of mind?

Email 1: Thank You!

Email 2: Could you fill out a quick survey?

Email 3: Checking in 

Email 4: Have any friends or family who are looking?

E-Course Series

One thing email marketers are doing today are offering mini courses right through email. This helps bring value to you clients and it doesn't mean they have to leave their inbox to start learning. Offer a mini course for first time home buyers on the buying process, for example.

Email 1: Welcome and course overview

Email 2: First steps to home buying

Email 3: Pitfalls to watch out for

Email 4: Making an offer

Email 5: The closing process

Hopefully these short series campaigns will help you see that you can do quite a bit with email that could dramatically increase your business. 

Are you using any of these types of campaigns now? What campaigns are working best for you? Would love to hear!


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Ella Reape, Realtor 603-821-1140 ~ Selling Homes Throughout Southern New Hampshire
Keller Williams Realty Nashua NH - Nashua, NH
Luxury Homes Division, Keller Williams

Hi Liz,  Thank you for the post. I realy appreciate you breaking the campaigns down into 3 quick and easy ideas.  Too often we get hung up on trying to create the perfect Campaigne or email and end up not sending anything. When in fact anything is better than nothing.  The whole point is to stay in contact. Thank you for pointing out how simple it can to stay in touch.


Apr 07, 2015 03:27 AM #1
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate www.ChandlerRealEstate.weebly.com - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Liz - Emails can be an effective way to stay in touch with prospects, clients, and past clients.

Apr 07, 2015 04:12 AM #2
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Liz - These are very valuable three email campaign tips to help grow a business.

Apr 07, 2015 06:22 AM #3
Liz Froment
Boston, MA
Real Estate Content Creation (Blogs, Emails, Copy)

Thanks everyone, it can be a lot easier to get started than you might think!

Apr 16, 2015 02:50 AM #4
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Liz Froment

Real Estate Content Creation (Blogs, Emails, Copy)
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