3 Easy Opt-ins You Can Create Today

Services for Real Estate Pros

Getting someone to give you their email address today is hard. That's because so many people have been spammed and now, understandably, are much more wary of giving out their email.

So, in order to successfully get those email addresses today you need to do two things. The first is offer something of true value, and the second is be creative. 

With so much online marketing coming our way everyday, we're desensitized to seeing the same old offer every week "sign up and join my email newsletter." Doesn't exactly get the blood rushing, now does it?

Let's fix that, today. Here are three creative and easy optins you can use to start moving  your email list along. 


Everyone loves quizzes, why? Because everyone loves learning more about themselves! So why not capitalize on that and get a quiz up on your website. 

One of the best tools for that is called qzzr.com, it's a free and easy way to make really visually appealing quizzes that get people interested, and you can collect email addresses (for those who want to give it) at the end. 

Here's a few ideas to get started:

What Type of Home Should You Live In?

What Neighborhood of X City is Best for You?

Come up with 5-10 questions, and away you go. At the end of the quiz, offer a quick one page neighborhood guide that people can read based on their results, in exchange for their email. 


This is another good one that has tons of potential for real estate agents. Let's face it, you want clients to come to you and not do it themselves because you have a great deal of experience and expertise. Here is where you can show it.

Create short 3, 5, 7, etc., day mini courses delivered via email around topics that give your clients the most headaches when it comes to home buying, home selling, renting, moving, you name it. 

Here's a few ideas to get started:

5 Day Roadmap to Understanding Mortgages

3 Day Bootcamp on Prepping Your Home to Sell

The beauty of these is they don't need to be long and involved, you just want to give your reader value that they'd otherwise have to go out and find somewhere else.

Remember, most people don't have a great grasp on how these things work, but since you're an expert, you do so show it!

Resource List

This is another one that some people are using very effectively. Essentially, a resource list can be complied of local information for your area.

So a list can include names and contact of schools, police and fire, hospitals. Then also resources like banks, movers, mortgage companies, dentists, contractors, etc.

Using a resource list does two main things that are good for your business. First, it gives people value and saves them a ton of time trying to find this out on their own. Second, it allows you to make some referral partnerships with other area businesses.

Sounds like a win/win, right?

Your resource guide can be a simple PDF emailed out to people who opt in to your email list.

Those are three pretty easy ways to get started with giving an opt in that is going to really provide some value for your potential clients. 

What kinds of opt ins are you using now? What's been working for you? Let me know!


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Rob Marken
Bend River Realty - Bend, OR
25+ years experience in Bend

Great information! I agree many people love on-line quizzes, I will have to check that website out! Thanks for sharing. 

Apr 10, 2015 01:11 AM #1
Liz Froment
Boston, MA
Real Estate Content Creation (Blogs, Emails, Copy)

Thanks Rob Marken 

Apr 16, 2015 02:48 AM #2
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Liz Froment

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