A few days ago I made the decision to change real estate companies. I had been with a "big box" broker for my entire career. It was important almost two decades ago to have a well-known brand with an array of tools to support my start up real estate career. It gave my seller's listings a boost in the market place. But now I'm going to a very dynamic boutique style company--Yep, I've made a big change to a smaller brokerage.
The internet has been a great equalizer in real estate. In the past few years our local association and MLS have provided EVERY broker and agent (big and small) with a number of innovative tools to get homes sold. With reciprocity, homes are shared with other websites like Realtor.com, Zillow and every big box site, so a listing on the MLS will be seen on every site. I was faced with the question, "Why continue to pay for the big box brand?" And, more importantly, "Why have my clients pay the high big box fees with little added benefit?"
Those two questions helped make my decision and I made my big change to a smaller more dynamic, boutique realty company. At Boardman Realty, I work directly with the broker, Teresa Boardman, not an office manager. T is not only an excellent REALTOR®, expert photographer and blogger, she is my friend. We work well together. It is my goal to exceed the expectations of my clients and with a smaller "box", innovative marketing and lower fees, I am sure to be able to continue to do that.
Interested in working with a boutique broker to sell your Minneapolis/St Paul Home? Contact me. I'm ready to help!
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