What does Realtor.com really do!

By
Real Estate Sales Representative with Re/Max Central
Hello everyone. I pay also every year for Realtor.com and I have forgotten why! Can someone please let me know what the benefits are and convince me why I should keep paying them. In these times of tightening our belts cleaning out the closet is the first place to start.

Comments (8)

Mike Jaquish
Realty Arts - Cary, NC
919-880-2769 Cary, NC, Real Estate

Realtor.com lets me tell Prospective Seller Clients that I will showcase their home, get more looks, and generally have a more professional presentation.

I think it is a miserably junky site, with very poor photo presentation and too many ads and pop-ups, but it does get eyeballs.

Apr 11, 2008 01:49 AM
DALIA KIBBY
Sellstate Partners Realty - Cooper City, FL
Selling Broward County Homes with Passion!

I wouldn't pay extra for realtor.com's enhanced listing capability--I have had it for nearly 2 years (paid out of my monthly $99 desk fee to my broker) & have yet to get a bona fide deal from it.  Buyers don't call anymore now than they did before we got the enhanced version.  I do like, however, the ability to go in & see how may 'hits' my listings have had; and I will occasionally send the graph depicting these 'hits' to my seller clients.  They like that.  But would I pay extra for these features?  No.  I've rather save the money and, instead, pay for an individual property website.  

Apr 11, 2008 01:49 AM
Peter Nikic
Broad & Bailey Realty LLC - Valhalla, NY

Perky,

Realtor.com created a business for itself. They charge people for the same thing they're already paying an MLS. What this means, is that one of the 2 will lose. Either realtor.com will exist as the future mls or it will have to change its business strategy to remain in business.

Like you, many people are realizing that they're paying twice for the same result. The fault really is ours, since we fed realtor.com enough money to build national brand recognition, it has grown so much that now it's tough to be or not to be a member. but something will have to give sooner or later.

 

Apr 11, 2008 01:55 AM
Valerie Osterhoudt
Johnson Real Estate, Inc. - Cromwell, CT
ABR, Cromwell, CT Real Estate ~ 860.883.8889

The way I look at it, you get what you pay for.  When you get a listing, you represent your client to sell their home.  You need to do whatever it takes, especially in this market.  It might seem expensive, but when you figure out how many listings you get for it, it isn't that bad.  I haven't gotten anyone from the enhanced version as a client, but it has brought buyers to the table through other realtors... and selling the home is what it is all about.

Apr 11, 2008 01:59 AM
Perky Hammer
Re/Max Central - Lansdale, PA
Thanks to all that responded to my question. I agree with the one agent who said that you can use it as a marketing tool with sellers. Showing them how many hits and looks it got over a certain time period. But, besides from that, I can't think of any other benefit. You can tell the seller's that it is automatically up loaded to Realtor.com from our MLS site. And with good persuasion skills this would probably appease the client.
Apr 11, 2008 02:18 AM
The Michael Pierce Team
Better Homes & Gardens Kansas City Homes - Leawood, KS
Kansas City Real Estate Experts

Maybe one day I will write an in depth post about my view on Realtor dot com but for now let me just leave it at this.  The problem with Realtor dot com is that never once was the site about providing the consumer with information about homes, it has always been about trying to find a way to generate the most amount of profit from Real Estate Agents. By making that it's number one priority, it has made its content (all its listings) lack the basic information the consumer wants to see to keep them on the site and/or coming back to the site. 

Critics of my thoughts may say, all sites are there to profit...that is correct but Realtor dot com loses the interest of the consumer by having some homes with ample information and most homes with next to no information (because they want agents to pay for features so the agent's listings have more information and photos on them). 

The most interesting thing as well is that you wont find another site with as much advertising on it as Realtor dot com,  pick a business model. 

Web 2.0 will destroy Realtor dot com if they do not change. Look at the HitWise rankings, how can all these start up (Real Estate 2.0) sites be gaining so much market share on Realtor dot com? It is because they are allowing Realtors to upload as much information as they can about a listing...for free. 

 

Apr 11, 2008 02:51 AM
Perky Hammer
Re/Max Central - Lansdale, PA
Hey Michael- Thanks for forwarding that great article. It was very interesting! I agree about Realtor.com. It has way to many advertisements. It's not easy to navigate. Something will happen soon. I think many people are going to start to re-evaluate their commitment to Realtor.com in the coming months.
Apr 11, 2008 03:13 AM
Peter Nikic
Broad & Bailey Realty LLC - Valhalla, NY
Michael's right. we're feeding the monster. other sites don't need as much to grow.
Apr 11, 2008 04:23 AM