Top 10 reasons why you need to blog

By
Services for Real Estate Pros with Eye on Spain

Blogging is great.  We're all on here blogging away and I'm sure most of us actually enjoy it.  It can be time consuming sometimes and often we may lack inspiration but blogging is very important for your business.  Here are the top 10 reasons why you should start blogging (hello to the lurkers) or continue to blog (hello all AR bloggers).

1. Search engines love blogs.  If you've got something to say and you want it out there then blogging is the quickest and most effective way of communicating it.  Search engines are hungry for the freshest content and they'll generally spider posts within minutes of you clicking the submit button.  Why does Google own Blogger?  Fresh content.  So blogging gets your content spidered quickly and appearing in the search results within minutes.

2. The personal touch.  I've lost count of how many websites and blogs are out there now.  There must be billions.  The majority of websites these days are faceless and uninspiring.  A blog is a creative way to inject your personality and enthusiasm into your business online.  Your customers will appreciate getting to know.

3. Blogging builds your brand.   It allows you to express your own ideas and views within your industry and get people to recognise your business through your voice.  Your customers can build a community around your brand based on your blog.

4. Blogs generate buzz.  Bloggers are an insestuous bnuch.  The "blogosphere" is where bloggers link to each other's blogs and a community of bloggers starts growing.  AR is a great example of this.  Buzz starts building on the hottest of topics and the buzz created can often spread very quickly.

5. Increase your website's link popularity.  I don't see it enough but using your blog to link to your main website is a great way to increase the backlinks to your website and hence improve it's ranking in the seach engines.  Any opportunity to link to your own website from within a post should be done to help your site along. 

6. It's FREE publicity.  It's not often you get something for nothing. But blogging is pretty much that.  Free publicity for your business.  All you have to do is invest a little time in putting words down, ideally once a day, and your messages will begin to propogate around the Internet.  Done properly blogs are a hugely effective way to promote yourself and your business.

7. It's easy.  Blogging is easy.  As long as you can type on a keyboard then you can blog.  You don't need to build your own websites, you don't have any hosting costs of hassles, etc, etc.  It's all done for you.  Just type away.

8. Traffic for the taking.  The two most important factors in online marketing are traffic and conversions.  Blogging on a platform such as AR gives you access to instant traffic, and lots of it.  It builds relationships and customers.  Blog away and tap into this existing traffic.

9. Blogging builds trust and authority.  Bloggers expose themselves every time they post.  What they say gets read by other bloggers and visitors and gets sent out across the Internet.  This level of exposure helps you to build trust in you and your business and pitches you as an authority in your niche.  It's brilliant for making you and your business stand out from the crowd.

10. It's fun! Let's face it, blogging is fun.  With such a great community such as we have here at AR blogging is not a chore but something fun to do to break up the day!  It just so happens that it's also highly beneficial (and essential) for your business.

Next time I'm going to tell you about a few tricks that you can use to get more traffic to your AR blog...

Until next time

Justin

Comments (14)

Michael A. Caruso
Surterre Properties - Laguna Niguel, CA

Hi Justin,

Nice post.  I agree there are many GOOD reasons to blog especially on ActiveRain.  Thanks for sharing and have a great weekend.  Michael A. Caruso

Apr 11, 2008 05:09 AM
Lori Lincoln And Associates
Top Agent Serving Dighton Taunton, Rehoboth and more! - Taunton, MA
Top Agent Taunton,Dighton Rehoboth &more

Michael,

Active Rain really gets up in the search engines. Love it!

Apr 11, 2008 05:11 AM
Brian Schulman
Coldwell Banker Residential Brokerage, Lancaster PA - Lancaster, PA
Lancaster County PA RealEstate Expert 717-951-5552
Justin, good reasons, all of them.  It's fun, rewarding - and good for business.
Apr 11, 2008 05:11 AM
Chip Jefferson
Advanced Building LLC - Lexington, SC
I love it so far the exposure and the enjoyment
Apr 11, 2008 05:14 AM
Stephen Luckett
ExecuHome Realty-LuckNet Real Estate Group - Dundalk Sparrows Point, MD
Great post Justin! I talk to many fellow agents and lenders that just don't get it! Not that I mind since they will leave business on the table for me to pick up!
Apr 11, 2008 05:15 AM
Debi Ernst
St. Charles County, Missouri - Prudential Alliance Realtors - O'Fallon, MO
GRI, e-PRO, Broker/Sales Associate
Thanks for the encouragement to keep blogging.  I'm looking forward to your "tricks" for more traffic.  :)
Apr 11, 2008 05:18 AM
Katie Graham
Cherry Creek Properties, LLC - Denver, CO
Denver Real Estate
I just started blogging a little over a month ago and I am already realizing the benefits. I wish someone had told me about this a year or two ago! Thanks for the post.
Apr 11, 2008 05:20 AM
Dave Klatch
The Reid Team @ Keller Williams Arizona Realty - Scottsdale, AZ
Justin, couldn't have said it better! Search engines love AR and blogs and you can always plug yourself! I started one for my team, www.reidteamrealty. com and my website hits took off and we are way up and I have received a couple of leads in the last week as a result! Great post.
Apr 11, 2008 05:32 AM
Gordon Sloan
Group1 Real Estate, selling houses in Salt Lake City Utah - Salt Lake City, UT
Salt Lake Homes For Sale, Salt Lake Real Estate

Justin ... You mentioned many great reasons, but the one that has been the most beneficial to me is that when I blog I must think about the subject. With so much going on and the rapid changing business were in, it is hard to stay current. Blogging forces me to read, to listen, and to learn.

Thanks

Apr 11, 2008 05:32 AM
Jimmy McCall
JimmyMcCall.com - Cunningham, TN
The Ex-Mortgage Consultant
Justin,  This is a great list of reasons to blog.  I collect lists and will be sure to add this to my binder.  Thank you for the post.
Apr 11, 2008 05:46 AM
Patty Carroll
Vancouver, WA

Justin, You are so right. It is such a great way for potential clients to get to know you. It is fun and addictive!

Patty & Scott Carroll - RE/MAX Equity Group Vancouver WA

Apr 11, 2008 06:46 AM
Steven Odierno
Mahwah, NJ
NJ Mortgage & Marketing Professional

Hi Justin - Everyone loves a good top 10 list, and yours is no exception.  You are correct on all counts, but I especially agree with the Free, Easy and Fun parts.   Have a great weekend!

Apr 11, 2008 06:56 AM
Eric Egeland
RE/MAX SUBURBAN - Libertyville, IL
SFR, e-PRO, CDPE
thanks for the encouragement...great post
Apr 11, 2008 02:43 PM
Shannon Aldrich
Keller Williams Coastal Realty - Rye, NH
NH & Maine Real Estate Seacoast
Blogging is fun and so is reading blogs. I have learned a lot of tips from fellow top agents here on AR.
Apr 18, 2008 12:46 PM