What They Don't Teach you at Harvard - Lead Generation

Services for Real Estate Pros

One of the Many things that you won't Learn at Harvard or Any other Business School is how to Generate Leads for your Real Estate Business. Following are some of the Proven Methods that you should apply in order to create consistant supply of Buyers and Sellers

1. Referrals: Make a List of all Real Estate Transactions that you have closed in your lifetime. Ask yourself one question - Are you in touch with your previous Clients? Do they still see your Postcard or Happy Bday Greeting? If the Answer is No the you need to make sure that you re-introduce yourself and ask for referrals( defintely after sometime)

2. Digital Marketing: Digital Marketing should be 20-30% of your Whole Marketing Budget. If you are spending more than that then you need to Stop that( Or else you need a serious discussion with me ;) )

If your expectation is Digital Leads are going to close right away then you need to change your expectation. Online Leads need to fill in your Lead Funnel for Future Business( anywhere from 1 Month to 1 Year or so)

3. Farming: Are you All over the city or you are hitting hard in well defined radius or neighborhood. Send those Flyers/Recently Closed Transactions info/etc

4.Adopt Technology: Technology doesn't mean Online Leads but can also be applied toward offline marketing such as on your Yard sign, Do you have a QR code or a way for Buyers/Sellers to scan it and see the property info and in return you are getting their contact info. There are many other methods of solving this puzzle

5. Open Houses: Open Houses and Broker opens are also great way to increase your Networth( I mean Network)

In the end what matters is when Mr. John Doe has to sell his house and buy a new one who is he gonna call!

Posted by

Mahesh Kashyap




Comments (1)

Mark Don McInnes, Sandpoint-Idaho
Sandpoint Realty LLC - Sandpoint, ID
North Idaho Real Estate - 208-255.6227

Our job is not sales...it is lead generation.  Good post as a reminder.  mark

Apr 12, 2015 02:50 PM