The Spring selling season is here. With that brings of course buyers and buyers need information. One of the most important questions in the pre-qualification process is the necessary down payment. As the professional, having the answers ready furthers your client's faith in you.
First time homebuyers may not have 20% to put down, does this automatically require PMI?
How mush typically is PMI? does it fall off? when?
What if the loan was split into an 80/20?
Are rates better with a bigger down payment?
Are there loan assistance programs for those with no down payment?
What are the pros & cons of smaller down payments?
Embedding a mortgage calculator into your blog post will be most helpful for buyers.
If you keep the information basic enough, this evergreen post will be an asset to your marketing for years to come. It's great to email out to buyers when this question pops up.
As always, create a strong call to action, linking to your website at the bottom of your post letting readers know you are available to help with their real estate needs. Let's never forget a chance to capture potential business!