I'll Sell My Home Alone

Reblogger Lise Howe
Real Estate Agent with Keller Williams Capital Properties DC AB15253

I think this is a great letter or email to send to FSBOs. It is respectful of them and yet very helpful. Some agents go in to a FSBO appointment and almost bully the homeowner as the agents explain why they home owner can't sell the home alone. This sets a much more positive tone!

Original content by Robert Smith

For Sale By OwnerReal estate agents regularly contact 'for sale by owners'.  Yes, we would love to list your home. Yes, we want to find out if you'll cooperate with us (meaning that we'll get paid if we bring a buyer that can deliver).  But it's not just about money.

Realtors are both the cogs of the machinery and the lubrication in many ways.  We offer many benefits, but here are some of the major ones:

  • Marketing - we have avenues that you don't for efficiently and effectively marketing your property
  • Screening - very few real estate pros take a stranger to a home. We make sure they're qualified financially to buy your home. And that means we have info like names, addresses, etc.  Selling alone? Watch out for scammers.
  • Glitches - We have dealt with dozens of home selling hazards from loans, to inspections, to title work and closing.  Losing a buyer and starting from scratch can be an expensive education in home selling!
  • Negotiation - you may be an A-1 horse trader, but real estate is its own beast. We've dealt with so many issues each and every month that we can help you reach your goals without giving away the farm (excuse the pun).
  • Representation - you're not in it alone. Hire a Realtor and we are working for YOU.

Before you decide to sell alone (for sale by owner), talk to me.  I think I can make the process easier, quicker and less stressful than selling on your own.

image courtesy Stuart Miles/freedigitalphotos.net

Bob Smith
Preview Properties, PC
130 W. Grand River
Brighton, MI 48116

'Like' my facebook page http://facebook.com/MichiganRE


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Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Lise. I missed this and I too like the tone here. Great re-blog.

May 20, 2015 09:46 PM #9
Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

Indeed, but you've never met them.....they are experts at EVERYTHING!  Just ask them, they'll tell you.  

May 20, 2015 09:57 PM #10
Sarah Cole
Strategic Digital Marketing Consultant - http://www.coleconnectmarketing.com - Tully, NY
Strategic Social Media Consultant

A wonderful approach.  It doesn't put them on the defensive.  I like it!

May 20, 2015 10:14 PM #11
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Geneva Financial, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

 Lise Howe Excellent re-post, Lise! There are so many more reasons for FSBOs to not do it alone, but some will never listen. Have a wonderful, sunny day!

May 20, 2015 10:53 PM #12
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Lisa that is an excellent letter to share and a much better approach then I have seen some Realtors/Agents take.

May 21, 2015 06:46 AM #13
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Great choice for a reblog and this will definitely help in speaking with owners that are trying to sell their home without a Realtor.

May 21, 2015 08:10 AM #14
Florida Tolbert Team Keller Williams Advantage
Keller Williams Advantage III Realty in Lake Nona - Orlando, FL
Keller Williams Land Division Specialist

I actually contacted  a FSBO yesterday and told them I felt guilty they were on the market so long.

They said why?  I said because I live very close to you and I have sold 59 homes in the last year around yours, but I have never even seen yours.

They said why?  I said I have no idea.  Maybe it's because it wasn't marketed well enough.  They said they had sold 23 homes in their life and they can handle this one also.

I asked what the price was.  Then thanked them for their time.  I didn't need to know anything further.  


May 21, 2015 10:05 AM #15
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

Thanks Lise for reblogging this one,  it definitely is a lot less intimidating for FSBOs to read this than some of the other letters I've seen.

May 21, 2015 10:41 AM #16
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

I like that approach too. I no longer seek FSBO sellers unless I am looking for a particular property or it is someone I know.

May 21, 2015 11:27 AM #17
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

Hi, Lise...this is a great choice for a re blog. Robert makes some excellent points. 

May 21, 2015 01:48 PM #18
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Home and Condo Specialists

Now if only more sellers would realize these points. The "savings" they think they are getting, may not be there!

May 21, 2015 09:47 PM #19
Sussie Sutton
David Tracy Real Estate - Houston, TX
David Tracy Real Estate for Buyers & Sellers

That is a great letter! I hope that I can use it and I will! Have a great weekend!

May 22, 2015 12:34 AM #20
Rosalind Nicholas
RE/MAX Condos Plus Corporation, Brokerage - Toronto, ON
Toronto Condo Real Estate Agent, Toronto ON

Thanks for sharing Lise. This letter is a nice way to approach the FSBO sellers without offending them.

May 22, 2015 10:36 AM #21
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

Some of those same points are in my "what we can do for you letter"

May 24, 2015 07:49 AM #22
Jeff Dowler, CRS
eXp Realty of California - Carlsbad, CA
The Southern California Relocation Dude

Lise Howe 

This was an excellen choice for a reblog - I hadn't seen it and it covers some great points in a positive manner

Off to comment on Robert's post


May 24, 2015 03:22 PM #23
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Lise, this is a terrific approach.  You let the FSBO know what you can do for them without insulting their intelligence!

May 24, 2015 11:18 PM #24
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Lise - for sure the reblog of Robert Smith is a positive message.  It the process of listing a house the seller needs to come to the conclusion you this is better than selling alone.  Insults and bullying don't work.

May 25, 2015 01:02 AM #25
Michael Anderson
Anderson Real Estate Investments, LLC - Nashville, TN
Real Estate

Some people are also using the we buy houses nashville websites or searching nashville home buyers in order to get their houses sold without an agent.

May 25, 2015 01:33 AM #26
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Lise,

I see I missed this post..... Great choice for a re-blog! A positive approach certainly has a better success rate!

May 25, 2015 09:01 PM #27
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

This is a very good selection for a re-blog.

Thanks for sharing!

May 25, 2015 09:54 PM #28
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Lise Howe

Assoc. Broker in DC, MD, VA and attorney in DC
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