Special offer

MOBILEGEDDEON - Are You Ready?

By
Industry Observer

Should YOU Care??

Absolutely if you are in the business of being found.

April 21st 2015 - D-day for change to the Mobile Friendly Ranking Algorithm

cell phoneDo YOUR clients find you from mobile devices?? Mine do. Since 28% are on mobile and 15% of my clients use a tablet to surf my site, then I would be crazy not to pay attention to this.

Google tells each and every one of us how to market. If you have your own website then hopefully by now it is mobile friendly. A ton of conversation all over the internet screaming to "get ready" as the the day is coming. Today marks the day folks. If you are already mobile friendly then you should be fine. If you are not... well, who knows where you will rank in the SERPS for your key words on mobile devices today.

If you haven't tested your site, you may want to look here and see your results.

If you are only on ActiveRain, then you have no worries as they do have it under control. If you run your own website or a third party site, then you need to make sure that you are mobile friendly. While none of us know yet how much the penalty will be it will probably be hurting today. Fixing the issues can be costly as it could entail a new, more user friendly template. 

So the question of "should you care?" will be answered in the days to come. If your previous users were finding you on their mobile devices and they no longer see you in the SERPS you may very well take a hit. Those that live in areas that only use a desktop computer may not see any negative results. 

The data is out and today begins the new results. I am glad that my site is responsive and mobile friendly. I tested ALL my pages and they are working perfectly. YAY. Google is ever changing and for sure there is more to come. Internet marketing is something that is never stagnant.

Adjust or get left behind. I hear that this feature is to roll out over the next few days. Apparently it is not an on and off switch but a gradual change over a few days or a few weeks.  Let's hope for the best!!

published by: your real estate expert Janis Borgueta as a community service in Newburgh NY. To receive more real estate information please subscribe to this blog. Looking to buy a new home? Search the MLS for  Homes in the Hudson Valley.  You can contact Janis at (845)-527-7115 or find her on Google+

Comments(76)

Jon Quist
REALTY EXECUTIVES ARIZONA TERRITORY - Tucson, AZ
Tucson's BUYERS ONLY Realtor since 1996

Thanks for sharing the "check site" link.

I checked. I was not mobile compatible. But, after talking to my web person, I AM NOW!!!

All thanks to you. I love AR!

Apr 22, 2015 03:51 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Janis - I am all good so we will see if those of us with moble have an advantage for a while.

Apr 22, 2015 03:57 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

This is so spooky for a non-techie like me. I've been working with someone to get all of my sites into compliance because I sure as heck wouldn't have a clue how to do it. 

Apr 22, 2015 04:12 AM
Dave Hymes
RE/MAX Gold - Placerville, CA

Thanks for the tip Janis, I was pleased that the tester said, "Awesome! This page is mobile-friendly."

Apr 22, 2015 04:18 AM
Ron Aguilar
Gateway Mortgage Group - Saint George, UT
Mortgage & Real Estate Advisor since 1995

Sure Mobile ready is critical but don't forget to be "Staying Top of Mind" ready

Apr 22, 2015 04:20 AM
Janis Borgueta
Newburgh, NY
Retired RE Salesperson

Make sure you pages are all friendly NOT just the Home page.. 

Apr 22, 2015 07:23 AM
Geoff Grist
Mosman Neutral Bay Realty, Sydney Australia - Sydney, AU
Author of Sold Above Market book

If you are not mobile friendly, you will not be found, I was told that Google is about to mofify their algorithm to favour mobile friendly so when that happens you really wont be found.

Apr 22, 2015 09:35 AM
Bruce Hicks
Best Homes Hawaii - Honolulu, HI
Your Best Hawaii Realtor!

Was alarmed at first when I had one of the 'pointer' domains, NOT friendly,

Had to double check the websites, Janis Borgueta and the Google software said 'friendly' on all.  Wheeuu!

Apr 22, 2015 12:43 PM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

You've reminded me that I need to contact FBS about my search as it isn't mobile friendly if they access my site, but the mobile version is.  Go figure.  Thanks!

Apr 22, 2015 02:33 PM
Ron Buck
The Ron Buck Group - Laguna Niguel, CA
Associate RE Broker at Keller Williams Realty

Thanks for heads up. All is well.

Apr 22, 2015 03:28 PM
Janis Borgueta
Newburgh, NY
Retired RE Salesperson

Maureen Bray Portland OR Home Stager ~ Room Solutions Staging it is best to write posts on your own website and then put a brief post on AR that links back to the original. NO duplicate content is good. 

As far as the outside blog being of value, the domain name belongs to each one of us and I have been told we can take that with if you ever leave. AR hasn't addressed how they aren't functioning so well in a long time. Have you ever tried to edit one a year later? Not so user friendly. Time will tell.

Apr 22, 2015 08:53 PM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

It was so cool that I could test my site directly from your blog!

Apr 23, 2015 01:06 AM
Jerry Lucas
ABC Legal Docs LLC - Colorado Springs, CO
Notary Training, Consulting. Colorado Springs, CO

My websites are mobile friendly.  But, just in case, I have also stocked up on rice and beans, just like Y2K.  Panic now, before the rush.

Apr 23, 2015 01:52 AM
Amy Boehm
Keller Williams Realty - Boerne Hill Country - Boerne, TX
Your Realtors For Life, The Boehm Team

Thank  you for this information, I'm mobile ready :)

Apr 23, 2015 07:23 AM
Jackie Hillen
Melson Realty - Porterville, CA
Tulare County ~ (559) 999-8088

I'm not mobile friendly and I'm trying to take care of this problem correctly - it's such a time consuming process to change websites, especially when I've had the same site for many years and have added so much to the site...

Apr 23, 2015 04:16 PM
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

My sites passed the mobile test, now I need to get to work on the 'content' test. Really need to implement an editorial calendar to get this done.

Apr 25, 2015 01:35 PM
Tammy Adams ~ Realtor / Podcaster
Maricopa Real Estate Co - Maricopa, AZ
A Maricopa Agent who Works, Lives & Loves Maricopa

Thank you for the heads up and link. I'm off to check mine out. I think I'm ok but better safe than sorry

Apr 26, 2015 12:48 PM
Sheri Jones
Keller Williams Realty Lake Norman Cornelius - Cornelius, NC
Realtor Specializing in the Lake Norman area, NC

Janis, thank you so much!  Great article and link!  I am mobile ready

Apr 28, 2015 01:22 AM
Holly Biltz
Charles Rutenberg Realty - Saint Cloud, FL
I sell the dream of Home Ownership!

Thank you mobile ready here too!

Apr 28, 2015 02:29 AM
Ernest Villafranca
Better Homes and Gardens Real Estate - Oakland, CA
3923 Grand Ave. Oakland CA, 510-418-9443

I'm good. I knew that I was, but I checked it out on the link you put up.

Thanks.

May 04, 2015 10:01 AM