ASK AN AMBASSADOR: But I Don't Feel Like Blogging Today
Mumble. Don't want to. grumble...arrrrrrgh. Can't think of anything. Don't feel like it. Bleepin' white screen just staring at me, taunting me. C'mon keyboard, how about a little cooperation today??
I bet we all have days like this. Where topics are scarce, or the topic we know we SHOULD write about just isn't inspiring. Another subdivision post, another market report, just not feeling it. Or maybe the topic will just take more time than we have to invest. A full day of showings and the window for blogging is maybe 20 minutes before you've got to be out the door.
Blogging is at least to a certain extent a numbers game. The more you blog, the more chances someone has to find a post of yours. Now that's not to say sacrifice quality for quantity, because what's the value in being found if what is found is manure? No, blogging is a numbers game where the odds decidely tilt to your favor when you consistently produce quality posts that provide value to your target audience. Now maybe your target is other Rainers for agent referrals, and if that's the case what works for that audience is vastly different than what works for area home buyers and sellers.
Providing area home buyers and sellers pure real estate info that they can't find on ZTR and elsewhere is crucial to blogging success. Sure it's not exactly a thrill to write an entire series of posts about homes for sale with 4 bedrooms, or 3 car garages, or with swimming pools or finished basements or fenced yards or first floor masters or wine cellars or....or.....or....you get the drift, if there's a home characteristic there's probably a home buyer looking and you can be the real estate leprechaun with the pot of gold at the end of their search rainbow if you write those "boring" posts.
Some days blogging is fun, some days it's work. But the work can have a pay off if you cover the right topics with enough frequency to be found.
If you need to take a day or ten off of blogging, then do what you have to do. But know yourself too. Are you a blogger that will let 1 day turn to a week to a month to a year, or do you have the self-discipline to return after a bit of a break? What you should do next comes from that self-knowledge.
For me, I'll keep on blogging!
Questions? Just Ask An Ambassador!
Liz and Bill aka BLiz