The Invitation I Didn't Want
I received an an invitation to learn more about a new retirement community in my area. As a Realtor, I thought it was a Broker Preview event.
There are a few Realtor publications that come to the house, so I didn't think much about it.
As I was reading the invitation, it hit me. I realized that I received the invite not because I'm a Realtor, but because I am in the age range of their target market.
To me, the invitation was equal to an announcement that said:
Well, that was horrifying.