One Quick and Easy Way to Get More Publicitiy

By
Services for Real Estate Pros

It never hurts to be featured in a publication.

 

Just a few weeks ago, I was quoted in an article about email marketing on Forbes.com. Not only was it a huge confidence boost, but I also got a bunch of new traffic to my site. Plus, now I can say "featured on Forbes.com" in my own marketing efforts. 

 

You might notice that some people keep popping up again and again in magazines or on websites. I did in my industry and I wanted to know how I could get more press in the news. 

 

Enter: HARO. The site is called Help A Reporter Out (HARO, get it?). It's free to use for the entry level membership, but can pay big dividends. 

 

Now, here's how it works. You sign up for the site and check off the areas you want to get notified on. So let's say for real estate it will usually fall under Business and Finance, General or Lifestyle (with paid subscribtions you can cite Real Estate as your area of expertise).

 

Everyday you will get a few emails sent to you which is a curated list of reporters who are looking for an expert in their field to help them with a story. 

 

If you feel like you can help, simply reply to their email with the information, and go from there. 

 

Here's one on real estate just from this morning's email, a writer is looking to do a story on financing non-traditional homes:

Here's another one from yesterday, this one was asking about hosting open houses:

 

Above these blurbs there is more information like the name of the reporter/blogger, the deadline to get in touch, their contact information and the outlet they are working for.

 

See how it works?

 

I've used HARO to get in sites like Conde Naste Traveler, Outside Magazine and ELLE for myself and people I've worked with. 

 

Suddenly when you can cite yourself as an expert in a big magazine or publication, it establishes quite a bit of credibility for your brand and business. 

 

Give it a shot and let me know what you think!

 

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Rainer
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Jerry Lucas
ABC Legal Docs LLC - Colorado Springs, CO
Mobile Notary Colorado Springs, CO Notary Training

Thanks for the tip.  I also saw this mentioned somewhere else in my reading.  I just signed up. 

Apr 22, 2015 01:24 AM #1
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Liz Froment
Boston, MA
Real Estate Content Creation (Blogs, Emails, Copy)

Great, good luck Jerry Lucas 

Apr 22, 2015 09:59 AM #2
Rainer
381,111
Jerry Lucas
ABC Legal Docs LLC - Colorado Springs, CO
Mobile Notary Colorado Springs, CO Notary Training

Where was the photo taken?  Is that a mountain in the background?

Apr 22, 2015 10:05 AM #3
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Liz Froment
Boston, MA
Real Estate Content Creation (Blogs, Emails, Copy)

Hi Jerry Lucas it's actually at Colorado National Monument outside Grand Junction, what a beautiful spot and I had it virtually to myself! It was during my first (and only) visit to Colorado about 2 years ago, I cannot wait to go back.

Apr 24, 2015 05:55 AM #4
Rainer
381,111
Jerry Lucas
ABC Legal Docs LLC - Colorado Springs, CO
Mobile Notary Colorado Springs, CO Notary Training

I was there years ago on my way to Utah. Dinosaur bones in the area.  Beautiful mountains and blue sky in Colorado.  I can see Pikes Peak out my rear window. 

There was once a Ute Indian reservation in that region.  The Indian agent named Meeker was dishonest.  He got killed in the Meeker Massacre and they moved the Indians to Utah.

Apr 24, 2015 06:40 AM #5
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381,111
Jerry Lucas
ABC Legal Docs LLC - Colorado Springs, CO
Mobile Notary Colorado Springs, CO Notary Training

I sent in my first reply to a HARO request to a reporter for a big city newspaper.  I got a short, quick "thank you".  I'm wondering how many replies the reporters might get for each request and how likely it is for them to choose my reply for publication, assuming I have good quality, relevant content.

Any idea of the acceptance rate?  What is your experience with that? 1 in 10, 1 in 100?  Is it better to start with smaller publications like blogs, newsletters, small circulation media, to build up some credentials before targeting major publications?  Thanks.

Apr 28, 2015 08:53 AM #6
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Jerry Lucas
ABC Legal Docs LLC - Colorado Springs, CO
Mobile Notary Colorado Springs, CO Notary Training

I have been monitoring HARO requests.  I responded to a request from a local newspaper reporter and some of my comments will be used in an article to be published on Sunday.

Aug 19, 2015 11:17 PM #7
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Jerry Lucas
ABC Legal Docs LLC - Colorado Springs, CO
Mobile Notary Colorado Springs, CO Notary Training

I was quoted in an article in the real estate section of the Gazette in Colorado Springs on Sunday.  I sent email to the reporter in response to a HARO request and also talked to the reporter by phone.  They included 3 sentences of my content in the article. Now I can cite the Gazette in my marketing.  Thanks for the tip about HARO.

Aug 25, 2015 04:15 AM #8
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