It never hurts to be featured in a publication.
Just a few weeks ago, I was quoted in an article about email marketing on Forbes.com. Not only was it a huge confidence boost, but I also got a bunch of new traffic to my site. Plus, now I can say "featured on Forbes.com" in my own marketing efforts.
You might notice that some people keep popping up again and again in magazines or on websites. I did in my industry and I wanted to know how I could get more press in the news.
Enter: HARO. The site is called Help A Reporter Out (HARO, get it?). It's free to use for the entry level membership, but can pay big dividends.
Now, here's how it works. You sign up for the site and check off the areas you want to get notified on. So let's say for real estate it will usually fall under Business and Finance, General or Lifestyle (with paid subscribtions you can cite Real Estate as your area of expertise).
Everyday you will get a few emails sent to you which is a curated list of reporters who are looking for an expert in their field to help them with a story.
If you feel like you can help, simply reply to their email with the information, and go from there.
Here's one on real estate just from this morning's email, a writer is looking to do a story on financing non-traditional homes:
Here's another one from yesterday, this one was asking about hosting open houses:
Above these blurbs there is more information like the name of the reporter/blogger, the deadline to get in touch, their contact information and the outlet they are working for.
See how it works?
I've used HARO to get in sites like Conde Naste Traveler, Outside Magazine and ELLE for myself and people I've worked with.
Suddenly when you can cite yourself as an expert in a big magazine or publication, it establishes quite a bit of credibility for your brand and business.
Give it a shot and let me know what you think!
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