I'm Fed Up with NAR and Zillow DRAMA!

By
Real Estate Agent with CHANE REALTY INC 3230505

 

Am I in the minority as an agent regarding the handling of access to our listings for Zillow Group/Trulia?  I am really tired of the drama, and frankly, find it insulting that our Realtor boards have become so petty.  NAR and my board have let me down. 

 

Nothing is perfect.  Do I get the same silly calls about old properties that don't exist, or poor value estimates?  Sure, I do.  Give me a break!  I don't need Zillow, Trulia, Realtor, or any other site to help with bad listing information.  We see just as many lousy listings on the MLS.  There is so much misinformation, outdated listings, underpriced short sales and REO's...argh!  I often spend more time explaining this to a customer than talking about a property they can actually buy.

 

But, all these website, including Zillow, Trulia, Realtor, and many others, make my phone ring, and that's what matters.  It's my job to weed out the callers, educate them, convert them to customers, or move on.  If I'm so busy that I don't have the time to talk to those leads, good and bad, then I don't need any of these sites for marketing anyway.

 

The current situation is AWFUL!  Our own Realtor boards need to come to a solution on the matter, and SOME have.  I just don’t need any more of this drama.  I just need them to provide the proper support to allow me to run my real estate business, and if that means hurrying up and coming to an agreement with Zillow, then so be it.

 

When my competitors' listings are on many of the real estate websites and mine are not, that's a problem.  My board has let me down.  I work with a neighboring board that has NOT come to an agreement on how to share our listing information.  However, the neighboring boards have.  My board has let me down, and I know I’m not alone.

 

Now, I'm certainly not thrilled with the situation with the Zillow Group.  My marketing and leads are practically non-existent from them at this time.  And, they now want to raise their fees when they're in a freefall.  Bad move and my marketing dollars are moving on for now.  Realtor.com has taken advantage of the situation and has raised their prices.  What a surprise. 

 

In the end, our customers will click on the first website they see on their search list. They want to find a house. They certainly don’t care about the drama.  They ain’t got time for that!

 

 

 

 

 

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