How to Get Real Estate Testimonials and Where to Use Them

Real Estate Technology with IXACT Contact Real Estate CRM

How often have you turned to the web to read reviews of a trendy restaurant or a hotel you’re considering visiting?  If you’re anything like the majority of consumers out there, you read reviews and testimonials pretty regularly, and guess what? Your real estate prospects do too.

Social proof is a relatively new term describing what happens when we read positive comments about a product or service we’re considering paying for.  It’s like the online equivalent of seeing a long queue outside a restaurant… you can’t help but think, “Wow, people really love that place.  I should try it.”

Are you leveraging testimonials as the social proof your prospects need to confirm that you’re the best REALTOR® for them?  Here are some of the best ways to get strong real estate testimonials:

1. Hold a contest for past clients

Many satisfied customers are happy to provide you with a testimonial, but if you offer them a chance to win something, they’ll be even happier to oblige!  Use your real estate CRM to send a mass email to all past clients asking them to provide you with a testimonial about their experience with you as their Realtor.  Let them know that those who contribute will be entered in a draw for a gift card at a local restaurant (or another prize of your choosing).  Be sure to let contestants know that you’ll be using their testimonial in your real estate marketing materials.

2. “Listen” on social media

Facebook and Twitter are valuable platforms for collecting real estate marketing ideas, connecting with prospects and sharing your personal brand.  When you get a positive comment from a past client send them a thank you note and ask them if they would agree to you using their comment as a testimonial.  Even if this wasn’t their original intention most people will agree to you repurposing their comment in your marketing materials.

3. Survey clients on their experience

When all is said and done and your clients are happily residing in their new home, ask them if they’re willing to fill in a short survey on their experience with you as their Realtor.  You can create a simple questionnaire with questions, and include a portion where they can enter their own comments.  This will offer you insight into your business’s strengths and weaknesses, plus positive comments can be spun into testimonials with permission from your clients.

Once you’ve collected testimonials from your past clients, it’s time to start sharing them with your prospects!  Your website is a logical place to post testimonials, but that’s just the beginning.  Share your social proof by posting it on Facebook, tweeting it to your followers, including it in your mass emails or email signatures, and adding them to Just Listed/ Just Sold e-Flyers.  Testimonials are powerful proof of your success as a Realtor, so share them everywhere you can!

The takeaway

Testimonials act as social proof reassuring prospects that you’re a reputable real estate professional.  Think outside the box when it comes to gathering comments from happy clients and spread the word by adding testimonials to your marketing materials and social media channels.

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Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

The very moment we conduct business, give it all ya got.... right there & then

Apr 26, 2015 11:22 PM #1
Macy Babb ... North Georgia Realtor
Re/Max Around Atlanta Realtor - 404-234-6166 - Cartersville, GA
Realtor, SFR, HUD/REO Certified

More than 80% of my business is referral business, and testimonials always help

Apr 26, 2015 11:55 PM #2
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

You get letters, calls, remarks in the office and at real estate closings... post those testimonials and let others toot your horn works best. Instead of the other way around of mirror mirror on the wall.

Apr 27, 2015 12:05 AM #3
Kevin A. Guttman-Author, ReverseMortgageSpecialist
NMLS #384936 - Colorado Springs, CO

Testimonials do matter and people do want to know if you know what you're doing and are credible.

Thanks for the post!

Apr 27, 2015 12:27 AM #4
Rich Gaasenbeek
IXACT Contact Real Estate CRM - Toronto, ON
Real Estate CRM & Marketing Made Easy!

Richie, that's right! You have to give it your all!

Macy, that's terrific! Referrals are high quality leads and testimonials are a powerful way to "wow" them.

Andrew, so true.  Having satisfied past clients is the best advertising!

Kevin, thanks for your comment. Testimonials are such an effective way to prove credibility.

Apr 27, 2015 12:34 AM #5
Amy Gutschow
RE/MAX - Sheboygan, WI
Professional Real Estate

I have often received listing spots due to the fact that they felt I had many great testimonials. They really do matter

Apr 27, 2015 12:52 AM #6
Sharon Miller


Excellent post!!! Here are a few additional tips which I will share.

A. Send a survey/testimonial request approximately seven to ten days after the closing. This affords your customer/client the opportunity to complete a "stabilization" process following their closing/sale. Sending out an email with an attachment too soon following their closing, results in your client/customer hitting the computer delete button, sending your survey to the trash folder.

B. Don't attempt to "cherry pick" for testimonials. Customers/clients who you consider "high maintenance" and not worthy of receiving a survey/testimonial request, will turn out to be some of your biggest advocates. People react differently during times of high anxiety and stress. Timing is everything when soliciting for testimonials.

C. Simply asking for testimonials yields almost a zero return on your efforts. Requesting your client/customer complete a brief survey is a whole different experience. Combining a survey which includes a space where customers can share thoughts/experiences isn't considered a "bonafide" testimonial by a vast majority of our public.

D. MAKE SURE you place a disclaimer on your survey indicating that completion of the survey, validated with a customer/client's signature, gives you authorization to publish any comments/statements for advertising purposes. The disclaimer should clearly indicate your client/customer's name and contact information will not be published. The customer's/client's Initials and a city will suffice. Placing a date is optional, although testimonials considered "old" have limited value.

E. Customers want to feel good about their purchase/sale. Providing a survey for your customer to complete, is a means whereby the customer/client has an opportunity to reinforce his decision making. At the same time, customers/clients will appreciate your follow through. For many, this will be a clear indicator of your character and professionalism. People feel good when they can acknowledge to others, they made the right decision. This gesture, (survey/testimonial) on your part, will motivate many of these clients and customers to complete a survey.

F. Keep the survey brief.....maximum....six or seven questions. Word your questions in such a manner whereby they solicit positive comments attesting to your professionalism, courtesy and integrity. FACT: People, who created, or experienced a negative outcome, many times, a result of their behavior or actions, rarely respond to survey's whose content emphasizes the positive. Keep in mind, while the survey is a means for others to grade your performance, the objective here, is to receive testimonial comments on a continuing basis.

Last, you'll be amazed over time, the number of referrals you receive on a continuing basis as a result of your thoughtful gesture in seeking out the opinions and comments of past clients and customers. Stay the course.....

Apr 27, 2015 01:23 AM #7
Jerry Lucas
ABC Legal Docs LLC - Colorado Springs, CO
Mobile Notary Colorado Springs, CO Notary Training

I do not trust testimonials or reviews.  Too many people these days are dishonest and post fake reviews.  Yelp has many complaints from business owners about their bad business practices.  Proof means verified evidence, not an unverified claim posted on a website.  Snake oil salesmen made all kinds of claims of miracle cures.

A sworn statement, made under penalty of perjury, is better evidence.

Apr 27, 2015 01:50 AM #8
Marla Yost
Marla Yost Team- Keller Williams Realty - Arlington, TX
The Marla Yost Team

Thanks for sharing. I think testimonials are great. I know I read them and reviews.

Apr 27, 2015 02:29 AM #9
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Love the contest idea. I used to be shy about asking for testimonials. Now I just send a request via Trulia or Zillow and everyone always seems to be happy to oblige.

Apr 27, 2015 02:52 AM #10
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

The best time for me is at the closing table where if you did a great job people are the happiest. I would also recommend getting them to sign a letter of permission for it to be used on social media.

Apr 27, 2015 02:57 AM #11
Rich Gaasenbeek
IXACT Contact Real Estate CRM - Toronto, ON
Real Estate CRM & Marketing Made Easy!

Amy, that's wonderful to hear.  Testimonials really can result in more listings.

Sharon, thanks for sharing your tips!  I agree that a survey is an effective way to gain testimonials but works best when it's brief.

Jerry, thanks for commenting.  I'd like to hope that a few dishonest people don't spoil testimonials for all of us.  Overall, I see a lot of REALTORS using very powerful and true comments from past clients.

Marla, I'm glad you enjoyed the post! I'm an avid reader of testimonials, too!

Nina, sending the request that way is a great idea.  It can be awkward asking for testimonials, but I've found in general people are very happy to help.

Joe, terrific point about asking for testimonials when clients are at their happiest.  And a letter of permission is very wise. 

Apr 27, 2015 03:24 AM #12
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Rich Gaasenbeek - great post as I learn couple of things - run contests to get reviews and Shannon Miller's details comment!


Apr 27, 2015 12:14 PM #13
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Rich Gaasenbeek Good tips for getting those testimonials. I find just asking works most of the time.

Apr 27, 2015 11:15 PM #14
Rich Gaasenbeek
IXACT Contact Real Estate CRM - Toronto, ON
Real Estate CRM & Marketing Made Easy!

Thanks Praful, glad you found it helpful!

That's true, Michael, asking is all it takes.  People are often happy to help.

Apr 27, 2015 11:49 PM #15
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