We recently gained a new member to our Virtual Access Tour family. Barbara G. a real dynamo Realtor with over 20 years experience and success. Barbara has always been a top producer and though the market is slow, she still was doing pretty good in spite of it. Barbara wanted to expand her knowledge and change things up a bit.
Barbara began to reach out to her fellow realtors offering her new virtual tour service and Barbara quickly learned that Realtors on average will not invest in themselves. This has been our biggest hurtle.
Barbara just couldn't get it, why a business person could not do the math. If you stand to get a commission of 8,000 why wouldn't you invest in a virtual tour that will only cost you $100, give you increased exposure, make you look good to your client and get a marketing tool for future prospecting? In the scheme of things it just doesn't make any sense.
Sometimes we think we can do it better, faster and cheaper ourselves, but something's got to give and its most likely your business of prospecting, servicing clients and closing deals. If you average out how much you earn per hour and it exceeds minimum wage, then why would you do a minimum wage task? You should be working on what your worth.
I always equate these Realtors to FSBO's. Why do 58 % of FSBO's turn to Realtors to sell their homes? Because they lack the expertise that a professional Realtor can provide. Are you a FSBO? It all comes down to your time is your money. Barbara has begun to help other Realtors do the math and now we have a lot of new math wiz clients!