I've never been much for blogging. While some people jump right in and feel comfortable with it I never really felt comfortable or at ease with the process. This all gets even more confusing when you consider that each platform is different to use. So my solution was to do as little posting as possible.
Well that worked for longer than you might think. I ignored AR and Facebook. My website still came up on the first page of Google, Yahoo and Bing. Work was coming in faster than I could quote the jobs. Then I started to notice something was different. You guessed it, my website started dropping in the rankings.
That in and of itself isn't such a huge problem. After all it doesn't really matter if your at the top or the bottom of that first page. It doesn't even matter if you're on the second page. What matters is how you are perceived by potential customers/clients. So that the point behind this post.
As technology changes if you're not out there letting everyone know your up on the latest trends you're likely to get passed over. You're no longer considered the leader or the expert in your local field. The calls slow down. The work also slows down and then you have to start over again.
It's not about page 1 or 2. It's not about the top or the bottom of the page. it's about how the public perceives you. So if you're not saying anything, the perception is that you have nothing to say. The potential customer/client moves on to the next guy.
Just my personal observation based on current experience. In business if you ignore social media it will ignore you.