Words you should use to win your client's trust!And that's easy - as long as we use the right words.And how can we find the right words?Of course, Synonyms - as this re-blog from Marte Cliff suggests.
This morning's email brought a quote that made me laugh because of its truth: "A synonym is a word you use when you can't spell the other one." --Baltasar Gracián
How many times have you decided to choose another word because you either couldn't spell the one you had in mind, or you weren't sure of the proper form?
Spell check comes in handy in those instances, but since it's sometimes wrong, I don't always trust it.
But that's not the only reason to use a synonym. In fact, it's not the primary reason.
The primary reason is to spark up your writing – to make it more interesting and to clarify your meaning. That's why I keep a hefty thesaurus on my desk and use it nearly every day. Sometimes the word that comes to mind first is "almost it" but not quite.
Take the word "interesting," for example. My thesaurus lists the following synonyms: engaging, engrossing, fascinating, stimulating, intriguing, enthralling, provocative, and gripping.
Each of those words evokes a slightly different feeling. If you apply each of them to describe your marketing materials, which would be more appropriate?
How about the word "eager?" Many would write "anxious," as in "anxious to meet you." But it turns out that "anxious" implies anxiety, so eager is a better choice. Depending on the sentence, you could also choose "enthusiastic, itching, impatient, ardent, hungry, intent, or zealous." Each one creates a slightly different word picture.
Invest in a thesaurus.
If you're looking at your words and thinking them a bit on the dull side, get a thesaurus and use it. Your writing will be more precise and more interesting. Just be careful not to choose words that some of your readers won't comprehend!
While reading property descriptions this morning I came across: "It was designed to further serve as a framework for an exciting synergistic engagement with its vast outdoor gardens and retreats."
I'm not sure how a house engages with gardens, and I have an idea that many eyes will glaze over at "synergistic engagement."
Words are fun, but don't get carried away!
Rememeber - clear communication is your goal.
Priest River, Idaho