Synonyms – your key to more engaging marketing materials

Reblogger Praful Thakkar
Real Estate Agent with LAER Realty Partners

Words you should use to win your client's trust!And that's easy - as long as we use the right words.And how can we find the right words?Of course, Synonyms - as this re-blog from Marte Cliff suggests.

Original content by Marte Cliff

This morning's email brought a quote that made me laugh because of its truth: "A synonym is a word you use when you can't spell the other one." --Baltasar Gracián

 

How many times have you decided to choose another word because you either couldn't spell the one you had in mind, or you weren't sure of the proper form?

Spell check comes in handy in those instances, but since it's sometimes wrong, I don't always trust it.

But that's not the only reason to use a synonym. In fact, it's not the primary reason.

The primary reason is to spark up your writing – to make it more interesting and to clarify your meaning. That's why I keep a hefty thesaurus on my desk and use it nearly every day. Sometimes the word that comes to mind first is "almost it" but not quite.

Take the word "interesting," for example. My thesaurus lists the following synonyms: engaging, engrossing, fascinating, stimulating, intriguing, enthralling, provocative, and gripping.

Each of those words evokes a slightly different feeling. If you apply each of them to describe your marketing materials, which would be more appropriate?

How about the word "eager?" Many would write "anxious," as in "anxious to meet you." But it turns out that "anxious" implies anxiety, so eager is a better choice. Depending on the sentence, you could also choose "enthusiastic, itching, impatient, ardent, hungry, intent, or zealous." Each one creates a slightly different word picture.

Invest in a thesaurus.

 

If you're looking at your words and thinking them a bit on the dull side, get a thesaurus and use it. Your writing will be more precise and more interesting. Just be careful not to choose words that some of your readers won't comprehend!

While reading property descriptions this morning I came across: "It was designed to further serve as a framework for an exciting synergistic engagement with its vast outdoor gardens and retreats." 

I'm not sure how a house engages with gardens, and I have an idea that many eyes will glaze over at "synergistic engagement."

Words are fun, but don't get carried away! 

Rememeber - clear communication is your goal. 

 

marte@copybymarte.com
www.copybymarte.com

Priest River, Idaho
208-448-1479

 

Call on Copy by Marte for:

Custom Web Copy....Agent Bios....E-mail Campaigns
Newsletters....Postcards....Custom Prospecting Letters
Articles....Blog Posts....Print Ads

PLUS

Pre-written real estate letters that save you time and money -
and keep you in touch with your prospects.

 

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Rainmaker
2,751,714
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Great choice for a reblog, I try to not use the same word twice, so synonyms come in very handy!

May 02, 2015 12:53 AM #6
Rainmaker
3,984,969
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I am one of the wrost writers on this forum...and I just don't have time to beef it up.

May 02, 2015 02:42 PM #7
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TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

 Good morning Praful. I have Theausorus.com as one of my bookmarks. I use it constantly.

May 02, 2015 07:56 PM #8
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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Thanks all for stopping by at this great re-blog.

May 03, 2015 03:50 PM #9
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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

We all are at 'loss' of words at times! Thanks to Internet we get instant help.

May 03, 2015 03:51 PM #10
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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Lise Howe I learn a lot from Marte Cliff 's post.

May 03, 2015 03:51 PM #11
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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

And yes, thanks for stopping by at this re-blog. Really appreciate it.

May 03, 2015 03:52 PM #12
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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c) - thanks for stopping by.

May 03, 2015 03:52 PM #13
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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Joanna Cohlan sometimes you believe that you are following someone - and all of a sudden you realize you are not! 

May 03, 2015 03:53 PM #14
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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

I can say - Joanna Cohlan - what staging does to home, beautiful words do to blogs!

May 03, 2015 03:54 PM #15
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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

William Feela - you can't beat me....

May 03, 2015 03:55 PM #16
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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

BTW, thanks for stopping by - really appreciate it.

May 03, 2015 03:55 PM #17
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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Michael Thornton - Google is my friend there - and I just 'Google It'!

May 03, 2015 03:56 PM #18
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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Brian England - that's a nice way for any presentation. Not using the word twice....

May 03, 2015 03:56 PM #19
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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Glenn and Rebecca Hauer - you  are so right - that does not happen often!

May 03, 2015 03:57 PM #20
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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

BTW Glenn and Rebecca Hauer - how far is Manchester CT is from your place? We have a meet up coming next week and I plan to be there.

May 03, 2015 03:58 PM #21
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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Thanks Frank Rubi, MBA - it helps reach other people who may have missed it.

May 03, 2015 03:58 PM #22
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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Thanks all for stopping by - really appreciate it.

May 03, 2015 03:59 PM #23
Rainmaker
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Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Praful - Have I mentioned lately that I appreciate your support? I do! 

Thanks! 

May 04, 2015 02:37 AM #24
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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Marte Cliff - well, goes without saying - you don't need to mention it!

And thanks for what you do for the community, really appreciate it.

May 04, 2015 03:50 PM #25
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