Do’s and Don’ts of Real Estate Drip Campaigns

Real Estate Technology with IXACT Contact Real Estate CRM

Drip email campaigns are one of the most powerful tools in a real estate agent’s toolkit.  These handy marketing emails help you stay in touch with your prospects and past clients on a regular basis while the automation component saves you a lot of time and energy.

Sending out a well-timed relevant email message is a powerful way to remind your real estate prospects of who you are and how you can help them.  The messages establish you as a leader in all things related to home ownership and they ensure that your entire database has easy access your contact information.

Whether you’re just getting started with drip email marketing or you’ve been using the technique already, here are some do’s and don’ts to make sure your real estate business gets the most out of this terrific marketing tool.

Do personalize your emails.

Wouldn’t you rather be called by your name than a generic “hey you”?  Good real estate email marking software has the ability to customize the greeting in your drip emails which will make your prospects and past clients more likely to read more.  Take advantage of customizable options and greet your reader by name.  A little detail like this goes a long way in drip emails.

Don’t assume one size fits all.

Part of the beauty of sending real estate drip emails is that you can share highly relevant information with your past clients and prospects.  Since you want your messages to resonate with your audience, assign contacts to a drip email campaign that they can identify with.  Are they currently renting? Send them drip emails for renters. Do you expect them to list their home in the next four months?  They’re a good candidate for a four month high touch buyer prospecting plan.

Do use a CRM that has built in drip email campaigns.

Part of what makes drip email marketing so valuable for REALTORS is the time it saves you by automatically sending emails at pre-defined intervals.  By choosing a real estate CRM that already has a library of drip email campaigns, you won’t have to spend time drafting original content for each and every email.  IXACT Contact’s drip email campaigns are written by professional real estate marketing experts and are crafted to appeal to your audience.  Take advantage of a CRM that offers pre-written content and you’ll save even more time.

Don’t be a leaky faucet.

Drip emails are named for the way the messages are strategically spaced out over a number of days, weeks, and months.  What you want to avoid is sending real estate email communications too frequently which may cause your contacts to unsubscribe from your emails all together.  The best way to avoid sending too many emails is to only sign up your prospect or past client for one drip email campaign at a time.

Do test your emails.

Before you start sending drip emails to your database of prospects and past clients, go through and send the each of the individual emails to yourself for review.  Take a look at how the messages appear in your inbox, proofread them, and familiarize yourself with the content.  It’s a good idea to take a look at your drip emails now and then to ensure they still reflect what you want to say and that they’re being delivered properly.

Don’t forget about the phone.

Email has revolutionized the way we communicate and it’s wonderful, but it’s still just one of several techniques for keeping in touch with prospects and past clients.  Not all emails get opened so it’s still important to pick up the phone now and then to reconnect. The frequency of your phone calls will depend on your relationship with the prospect.  Take advantage of IXACT Contact’s Automated Call Reminders.  With just one click, you can receive reminders to phone your client bi-weekly, monthly, quarterly or annually.  It’s a personal way to follow up on email communications and remind your contacts that you’re there for them.


When it’s set up properly your drip email marketing campaigns can run on auto-pilot, maintaining contact with your database and generating more leads.  Try IXACT Contact’s 5 week FREE trial and check out the pre-written drip emails that will help you stay top of mind with your prospects and past clients.

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Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

A key point here is sending yourself the drip campaign Rich. I get sent a lot of junk and only a few that impress so room for improvement is seen virtually everywhere.

May 06, 2015 11:09 PM #1
Rich Gaasenbeek
IXACT Contact Real Estate CRM - Toronto, ON
Real Estate CRM & Marketing Made Easy!

Thanks for your comment, Kevin.  I agree that it's really important to be familiar with the content that we're sending out.  Taking a look at the emails yourself is the best way to make sure you're sending the right messages. 

May 07, 2015 02:40 AM #2
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