Email Marketing Secrets: # 3 is known to less folks

Services for Real Estate Pros

There are so many Email Marketing Software available in market such as Infusionsoft, mailchimp and many more. Most of the Serious Professionals use one of these Tools for their e-mail campaigns but a small percentage of these folks are actually experts in what I call: Email Marketing-One of the Most Efficient way to connect with your existing and prospective Clients. Following are few Best Practices that you can adopt:

1. Less than 3 Fonts: Never use more than 3 Font Types in your email. Less Clutter is always better than a messy email

2. Incentives: If your subject line has some incentive for me( as a Propspective Client) to Click. You will see improvement in Open Rate if you follow this approach

3. Location of Call-To-Action Button along with Main Message: Always keep your main Message on Top along with Call-To-Action Button( If Applicable). If it is below the fold then chances are your Prospective Clients might not see it. You can place Call-To-Action at 3 different locations in email for best results

4. Logo on Top Left Corner: Studies have shown that if you put your logo on Top Left Hand corner then it will ensure more visibility

5. Auto-Responders: Use Auto Responders for Opt-Ins. When a Person Opt in send your first Auto Responder within 1 Day then 5, 10 day and so on. Give them Bonus Material to read or some sort of treat(that's what I call) for opting in.

6. Preview before sending: Always do a Preview before sending that message out. Put yourself in your Reader's shoes and see if you want to click your own email.

7. Overwhelm Readers with Value: Provide your Readers with Lot of Value

8. Make Announcements: Share your Announcements with your Audience

These are some of many Great Habits that will make your Email Campaign a Success!

It is always good to put these kind of campaigns on Auto Mode as one of the biggest challenge everyone face is time but this investment is well worth it

Happy Selling!




Posted by

Mahesh Kashyap


Comments (10)

Richard Woodward NMLS#217454
Nexa Mortgage, NMLS #1660690 - Plano, TX
Service Beyond Expectations! Your Texas Lender

Thanks for the tips.


May 05, 2015 09:22 PM
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

Great point on getting the call-to-action above the fold. Many recipients only skim the fist few lines, and if we don't catch their interest we've lost an opportunity.

May 06, 2015 01:05 PM
Women of Westchester Working Together
Women of Westchester Working Together - West Harrison, NY
Women helping Women get ahead

Great advice on the call to action. I am going to try that on my next one.

May 06, 2015 09:21 PM
Ruth Grainger-Starr
Grainger Realty - Cripple Creek, CO
providing AWESOME real estate adventures

This is very helpful since I am new to email marketing. I am going to put these to practice for sure. Thank you for posting.

May 06, 2015 11:24 PM
Mahesh Kashyap

Agree John Novak 

May 07, 2015 01:31 AM
Mahesh Kashyap

Women of Westchester Working Together 

Ruth Grainger 

I am glad you liked it. Do share the Results if you can or if something else works for you then I would love to learn it as well

May 07, 2015 01:35 AM
Trumps Elite
Keller Williams Realty Acadiana - Lafayette, LA
Realtors/Career Consultant

Great points and great article. I followed you. Looking forward to reading more from you soon

May 07, 2015 04:54 AM
Mahesh Kashyap

Thanks Elite Team  for the Follow

May 07, 2015 06:57 AM
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC


Thanks for sharing an outstanding post on e-mail marketing.

Good luck and success.

Lou Ludwig

May 08, 2015 01:14 PM
Mahesh Kashyap

Thank you Lou Ludwig 

May 08, 2015 01:19 PM