What Everybody Dislikes About Real Estate And Why

Real Estate Agent

Before I begin, let's take a look at an article from Business Insider that I think sums up why Real estate has earned such an infamous reputation. Here's a short quote:


"In my experience, lying is the #1 problem I’ve had with real estate agents. Reason # 2 would be when they flirt with my husband and act as if I’m not there."


Every year, Forbes magazine and many other websites come up with a list of the most disliked industries and every year, real estate makes it up towards the top of these lists. Why is this? Has real estate done something to make it to the top of such an infamous list?


Most of the problems lie with the agents, unfortunately. When agents first get their license, the first problem that they have is where to practice real estate. Many places end up focusing their attention on hiring agents just to cover empty seats and collect fees from them. They makes promises of training, mentorship and opportunity. Unfortunately few actually follow up on this promise and the industry is left with agents without the skills, training, confidence, and competence to do their jobs.  The biggest losers in this scenario are not only the end clients, but also the agents who do not have the skills to serve in a responsible manner, and thus, who end up earning the ire of the clients.


Most of the time, real estate agents lack the necessary customer service skills needed to handle the customers, which often times means they can't become the amazing realtors they need to be. People generally fear the unknown, and they also hate situations where they cannot get what they want. Selling or buying a house is a very big purchase for people and usually it becomes personal because it is so close to their hearts. Oftentimes when expectations are not set, they usually lead to some of the parties involved being disgruntled. This can often be avoided if the agent had received some basic customer service skills to handle situations like this.


Many people also say that the real estate industry is riddled with lies and dishonesty. Agents wanting to make a sale will resort to guerilla tactics of forgetting to disclose important information about houses that can potentially turn off prospective buyers ( important things like mildew, pipe problems, etc.).



So, who is to blame at the end of the day? Is it those who are supposed to be training these realtors for not supplying the agents with adequate training, or is it the agent's fault for not wanting to demand the training they need?

Comments (6)

Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Boy I wished you would make this discussion members only and not public facing. I don't agree that most this, most that and that agents are so bad and terrible. We deal with the public in the can I help you, little red hen to navigate to the listing kitchen table to the long conference one at the real estate closing.

In the twists and turns, setting expectations. No hourly pay, only working with up and down buyers and sellers who emotions run high. And someone to blame finger pointing start jabbing. Small town real estate is not about filling seats, lots of agents. Are you thinking large urban brokerage outfits.. not all the agency platforms?

The agents and brokers I work with are kind, decent, helpful.

                            active rain dirty laundry graphic

Maybe its the smaller rural market and we all need each other part of it. Lot of negative and blame and in the public eye generalizations I don't think "most" believe like the tone of this post. IMHO why regurgitate the Forbes article to remind the public how dastardly and the top ten negative power points?


May 05, 2015 08:25 PM
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH

Great thouhts and relections on our industry.  We just need to self moninor our professinal approaches to the customer service!!! Thanks

May 05, 2015 08:38 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Truly, the old chicken or the egg quandry here, Harry. By the same token, we are independent contractors and need to take our own steps to getting mentored and advised. Not sure it's up to brokerages to provide this.

May 05, 2015 10:01 PM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

agree with Nina Hollander - we are independent contractors - it could be up to the state real estate commissions too to require and provide better training too

May 05, 2015 10:15 PM
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West - Carlsbad, CA
Presence, Persistence & Perseverance

Harry Ikanson As with any industry, all it takes is one or two 'bad apples' and the entire industry becomes tainted. As agents, I think we have many more complaints about consumers, yet consumers are the protected group and I believe all here in the Rain take the 'high road' in ALL instances. Good post.

May 05, 2015 11:49 PM
Nicole Doty - Gilbert Real Estate Expert
Zion Realty - Gilbert, AZ
Broker/Owner of Zion Realty ZionRealtyAZ.com

I've been an agent and now broker for 17 years. I've been saying for years that I wish it would require a degree or some form of higher education to become a real estate agent than the currrent requirements. Not only would it weed out a lot of potential people from even entering in to the profession, but they'd be much more educated and ready to go once the get licensed. I also think a one year apprenticeship should be required before agents can practice real estate on their own. Higher and further education is the need here. 

May 06, 2015 12:47 AM