Sellers: Get What You Pay For With Photos

Real Estate Agent with Associate Broker, Momentum Realty

It is very tempting when you are signing a listing agreement to negotiate the commission way, way down. You will always find some agent who will agree to your super low offer. Before you sign on the dotted line, make sure you understand how that will affect your sale.

The number one way that buyers find homes today is on the Internet. They might use an independent site, a famous site, their Realtor®'s site or they might use email links from their Realtor®. But what is the one thing all of these ways have in common? Yes, they all feature photographs.
I work with both Buyers and Sellers and it is sometimes frustrating to see what other Realtors think are adequate photos.  Should your home sale photos ever be 'just adequate?' Of course not!
I have seen open toilets featured. I have seen pets featured. I have seen beds featured. I have seen the Realtor's car featured. I have seen long narrow hallways featured. Honestly, what about featuring the house?!
As a Realtor, I specialize in preparation, presentation and pricing of my listings. If I Camerahave been beaten down to the point that I can't afford to hire a photographer to professionally shoot your listing, who wins?
Without good photos, it will take you longer to sell your house. Period. The photos are the invitation that we send out to the public to get them in to see a house.
There are Realtors who can also take professional quality photos. Yes, they exist, but they are not the norm, if what I am seeing online is standard.
When you hire a Realtor, be sure you understand what comes standard with your listing. A smart Realtor will hire a professional photographer. Make sure you don't hire a Realtor who is cutting costs and trying to do it all themselves!
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 Momentum Realty

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Tom White
Franklin Homes Realty LLC (615) 495-0752 or - Franklin, TN
Franklin Homes Realty LLC, Franklin TN

Holly, I absolutely agree with you on this one. We look at the photographs as the first showing and always hire a professional. We've seen some listings with some pretty terrible cell phone photos--what were they thinking?

May 06, 2015 09:41 AM #1
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

It's important that clients understand all of the costs we incur to earn a commission. Good photography is near the top of the list.

May 13, 2015 12:51 PM #2
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

I always thought my photos were good.  Until I saw a listing with professional ones, then I started hiring it done.

May 28, 2015 12:18 PM #3
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