I bet you are wondering what makes a great Activerain blog post?
The answer is…It Depends. (Such a typical answer huh?) LOL
Well it’s true. It depends on a few different factors:
KNOW YOUR AUDIENCE: Who are you writing the post for?
• Are you writing it for the public in general?
o Then don’t make it too area specific
o Write for buyers or sellers in general that might work across the country
• Are you writing to your local customer?
o Then tie in local highlights, specific events, areas
o Think of things your local community might be interested in
• Are you writing to the ActiveRain Community?
o Are you seeking information? Learning?
o Are you sharing what you have learned?
o Are you just sharing something fun?
o Are you just being social?
o We all love different things. I know I love all the above
TOPICS:
• Same as above – the topic needs to fit the intended audience.
o I’ll let others give you a list of specific topics, just keep in mind who you are writing it for.
o Believe it or not, we all like learning about different things from around the AR world, so share…you never know who might be reading
• Listings - Don’t worry, your listings are meant for your local folks, don’t worry that other members may not want to read it. They aren’t buying it (although some offer some great advice). This post allows you to share what MLS maybe doesn’t give you enough space for. Have fun with it
LENGTH OF POST: How long should it be?
• This also depends on who you ask. Google loves a really long post. Personally I think we all have a case of attention deficit and need something that is around 300 words unless it is truly riveting. If you fall asleep rereading it, don’t be surprised if we do too. LOL
WHEN YOU TYPE: Can I read it?
• This one I think some of us can agree. We need the following:
o White space – Please don’t do one long block of words. People need breaks. People need HIGHLIGHTS to follow along or they will either fall asleep or bounce
o A font we can read – Some people use a huge font and the words all blend together and others use a tiny font we can’t even see.
o Use that preview button – does it look like something you would stop and read?
MOST OF ALL: Be You and Have Fun. Everyone loves a person who is authentic to themselves.
These are just a few key things I was thinking about today for some reason.
So what other advice do some of my fellow rainers have for anyone who is wondering what makes a great ActiveRain post?
I feel like a time warp portal is going to open and swallow us up now. Seriously though, great information on anyone who struggles with blogging. Worthy of a gold-star Feature!
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