Marketing has never been an industry in which you can succeed with being set in your ways. It is like trying to climb a mountain that is always growing taller. If you do not continuously update your marketing practices, your competition surely will. Always adapting and learning is the only way to keep your business relevant and vital. Currently, one of the major trends in marketing is the use of corporate social media. More than just a passing fad, social media is quickly becoming a major component of marketing, and is likely here to stay. Your objective should be to utilize as many social media platforms as possible, and set specific, targeted objectives for each.
Social Networks
Your social media activity should be conducted through a number of social networks. Whether it is Facebook, Twitter, LinkedIn, Pinterest, or another platform, each social network operates differently, and should be used to achieve specific, diverse goals. Take the time to study the ways in which your competitors are using each network. Some of the goals of corporate social media may include:
- Generating traffic for your blog and main website
- Building trust and credibility
- Engaging directly with current or potential clients
- Sharing content
- Establishing authority in your field
- And branding
Feel free to experiment and see what works best for your business, but try to include your social media activity in a comprehensive Internet marketing strategy.
Microblogs
You can also use networks such as Twitter for microblogging, in which rather than just sharing or linking other content, you can create and publish content directly through your social media accounts. This is a great way to provide real-time updates on your business, and also to further establish yourself as an active and authoritative leader in your field. Writing short posts for your social media accounts takes less time and research than standard blog posts, but should not be seen as a substitute.
Multimedia
Social media sites are also great places to host and share you videos and other various media content. You can post a video to your Youtube channel, for instance, and then link people to it from your other social media accounts. Alternatively, you could post pictures to Pinterest, Instagram, or another site, and share them through your other active networks. Facebook is a great hub for all of your social media activity, as it is able to accommodate short and long text, pictures, videos, and links.
The key to success when it comes to social media marketing is to be creative and diverse. Never rely on just one social media site to communicate with your target audience or draw traffic to your main website.
By coordinating and aligning all of your LOCAL and ONLINE efforts, we are able to GUARANTEE that you will be ‘head-over-heels’ in LOVE with our corporate social media services: regardless of the failures of your past service providers and regardless of your current marketing strategy. In fact, no matter WHERE you are now, our social media strategies WILL take your business to the next level. WE BACK IT UP WITH A 100% NO WIGGLE-ROOM GUARANTEE! If we do not EXCEED your expectations in the first 30 days of service, FIRE US! And we will return everything the way that it was before we started and REFUND 100% of your first month’s fee! Schedule a free website analysis and let us put it all together so you don’t have to!
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