6 Ways to Cultivate Top-of-Mind Awareness - Watch Now

Real Estate Broker/Owner with Broadpoint Properties Cal BRE #01324959

If you want the leads to keep on coming (and coming and coming and coming), you’ve got to cultivate top-of-mind awareness. Interestingly, only 2% of sales occur at the first meeting. This means that for every 100 leads you get, only 2% might buy at the very first meeting.

The key—of course—is to be front and center when that individual is ready to buy (or sell). And since you don’t know whether that will occur today or in five years, the key to your home sales success is maintaining a strong top-of-mind awareness strategy. (Did you see my pun?)

I had the privilege of sharing some really successful strategies for maintaining top-of-mind awareness in a live Trulia webinar that aired last week. (You can watch it at below.) But, just in case you only want the Cliff Notes version, here are 6 Ways to Cultivate Top-of-Mind Awareness:

  • Swing and keep on swinging. Repetition buildings top-of-mind awareness, and it takes of minimum of 20 impressions to make a lasting impact. Make a long-term plan that is repetitive in nature so that you are guaranteed to provide the impressions that will get the job done.
  • Nurture and inspire. You want to provide prospective homebuyers and home sellers with unique, entertaining, and insightful information—something that actually interests them.
  • Offer benefits not features. When trying to establish, re-establish, or sustain a relationship, you will want to offer items of value: things that interest your target market. Don’t talk about yourself and how awesome you are; this is not the time for that. It is the time to show values that you can provide to them.

Click here to read the other three and watch a recording of the Trulia webinar.


This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Real Estate Sales and Marketing
Webinars R Us

Spam prevention
Show All Comments
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Great article as always from you.  I am amaze sometimes after meeting a buyer and I always ask if they have looked at homes already, and they say yes but the agent never got back with them to look at more.

May 16, 2015 01:09 AM #1
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Melissa - This is very valuable report on ways to cultivate top of mind buyers.

May 16, 2015 06:55 AM #2
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Melissa Zavala

Broker, Escondido Real Estate, San Diego County
Ask me a question
Spam prevention

Additional Information