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Sellers, Your Home Is Staged Whether You Know It Or Not

By
Real Estate Broker/Owner with Charlemagne International Properties BRE# 01147470

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Forget about fifteen minutes of fame. The average home showing takes less than ten minutes.  If your home captures the heart and soul of the prospective buyers they may stay longer.  If not, they are gone in under five minutes.  Yes, your house is staged whether you know it or not.

 

The image of your home is frozen in time in the buyer's mind.  Images of the style, the furnishings, the condition, the smell, the amenities and the ambiance are locked away for future consideration or rejection.  These components make up the overall "staging" of your property at the time of each showing.

 

When you grant permission to show your home you are issuing tickets to a show.  Consider it your personal Broadway production.  Just as a theatre patron expects to be entertained and have an unforgettable experience, the prospective buyer wants to be "moved" by a house they hope to call home.  Your job is to set the stage, engage their senses and make the value of your home visible on every level.

 

Are you ready for your close up?  Whether you pay for professional staging or not, your home is the stage and the prospective buyers are the customers.  You get one showing to make them want an encore showing or to write an offer.  Give it your best shot the first time.

 

All the world's a stage,
And all the men and women merely players...Shakespeare

 

For advice on how to make every showing unforgettable contact Norma Toering & Team at Charlemagne Int'l Properties 310.493.8333 or email us at ToeringandTeam@gmail.com

Comments(32)

Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital

Norma, it's Show Time in so many different ways!  And you're right.  No matter what the sellers have done to their home, it's staged.

May 17, 2015 12:07 PM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Love the title, Norma.  It is so very, very true.  

May 17, 2015 12:24 PM
Praful Thakkar
LAER Realty Partners - Burlington, MA
Metro Boston Homes For Sale

Norma Toering Broker for Palos Verdes and Beach Cities - exactly! When the sellers decide not to do anything, that itself is a decision - to show the home the way they live, that's how it is 'staged'! Good point, Norma.

May 17, 2015 12:33 PM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

My Market does not have stagers.  I sent out a call for help when I won the listing rights to the largest property on our most popular Lake.  I had a stager drive more than two hours, twice, once to tell us what furniture to leave and then to come back and place the furniture when the Sellers were completely moved out.  The money I spent was well worth it! The home sparkles and shines!

May 17, 2015 12:53 PM
William Johnson
Retired - La Jolla, CA
Retired

Hi Norma Toering Broker for Palos Verdes and Beach Cities ,Very well stated Norma and I fully agree with your viewpoint.

May 17, 2015 03:21 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

The Emperor's New Clothes came to mind. According to him, he is dressed. According to everyone else, he is naked...The majority rules however

May 17, 2015 11:25 PM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

You are absolutely correct.  And as we all know, not all "staging" is equal!  

May 17, 2015 11:28 PM
Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

I appreciate your comments--jammed this week with a closing, a new listing and a new referral leaving very little time for commenting. A full real estate calendar and no complaints from me.

May 18, 2015 01:08 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Wonderful analogy with Shakespeare, Norma. And as I always tell my clients, "you don't get a second chance to make a good first impression." So don't forget to "stage" the outside, as well.

May 18, 2015 04:33 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Norma... I posted this to my Facebook page. I saw Sharon Tara did, as well.

May 18, 2015 04:36 AM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

We are all spoiled w/o one. In some neighborhoods even condo/tw are fully staged.  However, buyers have mental filter and still can pick up flaws of the home quickly these days. 

May 18, 2015 05:31 AM
Bill Reddington
Re/max By The Sea - Destin, FL
Destin Florida Real Estate

Lots of the purchases in this area are investment related. Lots are on a vacation rental program and ready to show unless rented. I have sold wrecks and immaculate properties. Like the ticket analogy.

May 18, 2015 06:03 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

What I learned

May 23, 2015 11:20 AM
Blatt + Cutino
Coldwell Banker Realty - Monterey, CA
Broker-Associate 831/206-8070*Call today*

Yes, thanks for the ah-ha moment too!

May 23, 2015 10:50 PM
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

For good or bad, this is true, Norma Toering Broker for Palos Verdes and Beach Cities ... you make a very good point.  And maybe opened some eyes too ...

Gene

May 24, 2015 12:30 AM
Janice Ankrett
Burlington, ON
Staging Professional

That first impression, that non verbal conversation is very important when you market your home. I'm so glad I followed Kathy's suggestion to read your post.

May 24, 2015 08:43 AM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

Buyers get a first impression of a home.. and it is important that it is a good one.  You ae so right.. you house is staged whether you know it or not.

May 24, 2015 01:44 PM
Joanna Cohlan
Fresh Eyes For Your Home - Chappaqua, NY
Designing, Decorating & Staging Westchester Homes

Great post Norma - everyone else has said it perfectly so I have nothing to add but a thank you for sharing!

May 25, 2015 05:52 AM
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566

I was thinking mine are about  fifteen minutes or so but even that is Surprisingly small minutes per home.

May 27, 2015 03:42 PM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Those fifteen minutes will make a lasting impression in the buyers' eyes ... so the house had better be looking it's very best .... :-)

Jun 01, 2015 02:59 PM