How to Dominate Search Results for a Community

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

How to Dominate for a Community with Real Estate Blogging

Zillow, Trulia, Realtor OH MY! How can the podunk little real estate agent compete on the search engines? They dominate all the major broad keywords and unless you've had a domain for 20+ years, have 18,000 high quality back links or a killer website, you're just not going to show up. Blogging for a week or two or even a couple months is just not going to get you there. So what's an agent to do?

There is a way to compete but it does take time. Nothing is going to rank immediately but regardless of whether you've had a website for a couple years or just starting up, there is a way to compete.

Find your niche and run with it.How to dominate search results for a community

So, you might service a large area such as my client in the Palm Beach County real estate market, but that's a big area. There are smaller communities and neighborhoods all over and how are you suppose to rank for all of them? The answer... you're probably not going to. But if you live in a particular neighborhood that you love and really want to farm that area then it can be done.

Here's How:

First, make sure no one else is farming that area. If you know of another agent that sends out postcards, shows up for every search result and is in the local newspaper every week, you're probably not going to compete, at least not right away, anyway. Find a neighborhood of at least 200 homes that no one is dominating. It can be done. Every market is different. Some communities in Florida have two agents for every one house and that's really tough, but there are other markets that the ratio is more balanced. Depending on your area, it could be more or less difficult to find this neighborhood.

Once you have the neighborhood pegged, do some preliminary searches for various key words and phrases. Let's take Mirasol in Palm Beach Gardens Florida; what type of homes are there, how are people searching, and are there micro-communities within the main subdivision? Palm Beach Gardens has about 50 smaller neighborhoods with single family homes, town homes and condos. This could be really extensive, but this is GREAT.  Start jotting down ideas to blog about as they come to you. Even though the big guys might still dominate on a larger community you can be way more extensive in your research making you the authority.

Read More: Are you selling yourself or just providing information?

Then write.

I'm not talking a couple blogs here or there, I'm talking at least 2-4 every week on your community. Take video, pictures and research the area. Use long-tail titles to really emphasize your knowledge of an area. Here are just a few titles that would be great long-tail searches:

"Community real estate market report (Date)" - these can be done with graphs, words and images

"Local Events in Community" - There might be something every month or week which would take up that blog post.

"How Much Home will $400,000 (or whatever figure) Buy you in Community"

"Important Tips for Buying a Home in Community" - geo-target basic real estate news or focus on the difference buying in one community over another. Some communities may be gated, have buyer rules, etc...

"4 Bedroom Homes in Community" - talk about the layout, design or home builder and do this for all the layouts"

"Homes with Pools in Community" 

"Homes Near Golf Course in Community"

"Homes Near (Major college or school) in Community"

"What School District is in Community"

"Best Schools in Community"

"Commute Routes to City from Community"

"Amenities in Community"

"Short Sale Homes in Community"

"Foreclosure Homes in Community"

"Shopping in Community"

You get the idea. There are lots and lots of details you can blog about in a certain neighborhood. 

Then Promote.

You can't operate in a bubble. If people don't know you are the expert in the community they can't find you or read about you. You'll want to promote your information. This can be done on Facebook, Twitter, Linkedin, Pinterest or Google Plus. Pick 2-4 social media outlets and run with them. And consider sharing more than once; people may not see it the first time. Good information should be shared and reshared... (you think Bill Gassett shares his content only once?)

Share your informationFacebook - Create a Facebook page just for that community, or promote it on your own business page if you have one. Spend a little money promoting that page for more likes and tailor your audience to people that live in your major city and are looking to buy or sell. 

Twitter - promote your links from your blog on Twitter and always use the same hashtag of the community.

Pinterest - This is great resource because you can create boards just surrounding that community. You can post links and images, video and pictures all focused on that community.

Google Plus -  Google plus is great because any link you post on Google plus will get instantly indexed. This is a great way to get found on Google by promoting your links over on Google class. You can also create a community built around your community so that all of your links will be posted in that community and people can follow that community specifically.

Related: Is it better to blog on-site or off-site and direct links back?

Then you check.

So after you've exhausted your knowledge on a community you want to check your ranking. Look up that community and see if you are starting to rank. If you still don't find yourself anywhere then you need to keep writing. Eventually, Google will realize that you are an expert in the community and will start ranking your website higher and higher for the best information.

 It can be difficult to dominate but by starting with a smaller community and building up authority in the smaller areas then you can branch out to the next community and the next one. [Reorganized and adapted from my original post here]

Posted by


ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  


Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Ginger Harper 05/25/2015 10:54 AM
  2. Carol Williams 05/20/2016 05:00 AM
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Show All Comments
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in North Kingstown RI and beyond

Always great info to share on niche marketing Tammy...

May 26, 2015 09:38 PM #29
Vickie Teel
Allison James Estates & Homes - Port Charlotte, FL
Sharing Florida sunshine one homeowner at a time!

Thanks for this great info. Tammy! You've given us some great ideas here.

May 26, 2015 11:22 PM #30
Jim Miner
Miner Noh & Associates - Phoenix, AZ
Loan Modfication & Short Sale Specialist

That is an excellent post.  Thank you for sharing the bullet points.

May 26, 2015 11:29 PM #31
Rob Arnold
Sand Dollar Realty Group, Inc. - Altamonte Springs, FL
Metro Orlando Full Service - Investor Friendly & F

Great ideas.  Working a niche is a big key to success in any business.  Marketing via anything Google or Facebook seems to be the way to dominate things online. 

May 26, 2015 11:47 PM #32
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Nancy Pav  - And you said it.. working it for years. Really makes a difference, doesn't it?


May 26, 2015 11:49 PM #33
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Fifteen Years Experience in Brevard County

Great information here. Bookmarked and printed this one.  Any new agents who come tow work with me will have this information on day one!

May 27, 2015 12:24 AM #34
Frank Rubi
Frank Rubi Real Estate, LLC - Metairie, LA

Thanks for sharing compelling reasons for farming a specific neighborhood.

May 27, 2015 12:27 AM #35
Jerry Lucas
ABC Legal Docs LLC - Colorado Springs, CO
Mobile Notary Colorado Springs, CO Notary Training

Great information on niche marketing.  My business does not market to specific neighborhoods, but I write about different topic categories instead.  In some categories for my industry, there is little subject matter written, so my blog posts move to the top of Google search quickly.

For example, I wrote some articles about Colorado Notary History that rank #1 and #2 in Google search, above the CO Secretary of State and Wikipedia.

May 27, 2015 01:59 AM #36
Rose O'Reilly Sievers,CRS,SRES
Carlsbad, CA

Thank you Tammy for sharing your expertise on blogging to a particular market area.

May 27, 2015 02:31 AM #37
Jim Paulson
Progressive Realty (Boise Idaho) - Boise, ID

Great blog.  Just sent the link to a few of my agents.

May 27, 2015 06:26 AM #38
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Sounds like a plan.  Good post with good strategy.  I hit page 1 for some stuff, but not as much as I want.  

May 27, 2015 06:26 AM #39
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Such great information, as usual!


May 27, 2015 07:19 AM #40
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Tammy, as always, you have provided us with concrete advice that we can implement immediately

May 27, 2015 07:33 AM #41
MeLisa Minter, Realtor
Minter Real Estate Services - Taylor Lake Village, TX
Bay Area Houston Real Estate Agent

This is so helpful in getting my Summer Marketing program up & running. Thanks for this!

May 27, 2015 07:35 AM #42
Laura Moore
Coldwell Banker - Granite Bay, CA
Competent ~ Caring ~ Committed

Great Blog Tammy, thank you!!


May 27, 2015 09:29 AM #43
Chuck Willman
Utah Homes - Alpine, UT
Utah Homes

Tammy. Wow. Thank you so much. Bookmarked and a big high five on this one. (and yes. I know the high five is outdated... still... I stand by my decision.)

May 28, 2015 01:14 PM #44
Joy Baker
RE/MAX Insight - Salem, NH
So NH RE & Short Sale Specialist

Well, the problem we have here in Podunk NH is that, not only are our subdivisions small, but unless they are in the process of being developed (in which case they are being heavily marketed by the Developer and his/her listing agent) the subdvision/neighborhood name gets lost in the shuffle so it would be extremely rare for anyone to be searching using that name.  Basically, people search by town names.  Makes it tough.

Jun 01, 2015 06:45 AM #45
Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Tammy, thanks for the great information. I always appreciate your insights and experience. 

Jun 20, 2015 02:59 AM #46
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Tammie - in my case I am B to B.  I do promote my blogs on Google+, Twitter, Facebook Business, and Linked In status updates and groups.  I have gotten clients from people on the Linked In groups.

Jun 20, 2015 03:14 AM #47
Thomas J. Nelson, Realtor, ePRO, CRS, RCS-D
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Love it!


Broken link:  Use long-tail titles 

Tammy Emineth 

Nov 07, 2017 07:00 AM #48
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