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Housing Inventory: Creating More Listings

Real Estate Agent with Keller Williams Real Estate RS307443

Low housing inventories in our area is beginning to take a big toll on some of our clients, and I know I am not the only real estate professional experiencing this. The market is HOT in some locations and at some price ranges. For example, we just listed a home over the holiday weekend and have already received 10 showings as I write this post. Buyers are out there and they are pouncing on anything they can get their hands on (I love it!!)

This leaves a greater responsibility for the agents out there that are representing buyers in an area that is experiencing low inventory. Here are some of my suggestions for creating your own inventory for a specific buyer after you know what neighborhood they would like to live in:

  1. Send out letters to the entire neighborhood on behalf of your buyer. The letter should ask the homeowners whether they have considered selling and let them know you have a buyer ready to go should they decided to sell. Ask for a private showing.
  2. Circle call the area. I subscribe to MOJO which is an auto dialer system that is great for calling large numbers of people in a short amount of time. You can also search for phone numbers using a geographical boundary in the system (extra fee). Use a simple script that would mirror the letter
  3. Door knock "Hi, my names Josh and I represent a lovely couple who would like to buy in this neighborhood, tell me, who do you know that would like to sell in this neighborhood?" or something like that.
  4. Facebook: Just throw it out there on social media asking for help. You never know!


By completing these steps, you may find your clients perfect dream home. But if not, I know you will walk away with at least a lead or two. 


Happy selling

Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

All good suggestions, I mail out post cards within the third day I list the home and just sold cards afterwards.

May 25, 2015 12:28 PM