Hyper Local Posts - Write them and Smile!

By
Real Estate Agent with Key Properties of the Hudson Valley NYS DRE #40BO1055114

BLOG ABOUT YOUR HOME TOWN 

LOCAL EVENTS GET YOU NOTICED

thumbs upMemorial Day is now behind us. I'm back to work after a few days of almost not really working this weekend. I showed a few homes every morning, and then visited with family and spent time at some of  the local parks I enjoy.  A few projects around the house were a part of the agenda and of course thinking about what to blog about next came into play. I have been so busy lately that I have not been writing as much content.

While contemplating what writing to focus on for a new blog, I did spend a bit of time looking at my stats. I was reminded that holiday posts get  me a good deal of traffic. Traffic you say? but what about clients? Traffic on the website and no calls is not worth much. Then I remembered the calls I do receive about my holiday posts. Yes, they do keep me front and center with clients and when shared to Facebook and Google+ they increase the amount of exposure that I have. I know that I have found business in the past from these posts and writing them is not very hard. My Memorial Day post from two years ago found its way to some past clients that called me this weekend to wish me well. They saw it some where out there that I can't figure out. Personally it doesn't matter as long as I'm being found and associated with knowing my local market. When a potential client calls and says, "I'm on your website and..." I am happy.fireworks

My Memorial Day post brought me some decent traffic that lingers on for a while. These posts are sure to find their way to page one on Google. I see that my posts from two years ago keep gaining numbers.

Now that Memorial Day is over and more blogs need to be written. What next? Yes Bob Stewart (if you are still listening) -  Local July 4th Fireworks schedules of course...

So if you haven't ever written a hyper local post, then be sure to read up on them at AR University. A great way to learn how to blog and these posts can be fun. If you are a pro, then write a new one for your readers or go back into an old post and switch out the info, and the dates and you are good to go. Always be sure to include the year when writing this sort of blog post. It tells the reader of events happening now rather than two years ago. 

Good luck on your local posts, and enjoy!

published by: your real estate expert Janis Borgueta Hudson Valley Homes for Sale, as a community service in Newburgh NY. To receive more community and real estate information please subscribe to this blog. Looking to buy a new home? Search the MLS  for Homes in the Hudson Valley. You can contact Janis at (845)-527-7115 or find her on Google+ 

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Rainmaker
5,178,138
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Good morning, Janis Borgueta hyperlocal posts do, in fact, linger....for a very long time.... I wrote one 5 or 6 years ago about a local meat market, and I still get calls about the price of salami!!! at least I know people are reading them!!!!

May 25, 2015 09:20 PM #1
Rainmaker
2,696,374
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

I don't do many of these as they are not the best use of time to generate biz + I don't want the extraneous calls.

But, every year, I give back to AR w/ my July 4th post.  Last year's generated close to 25,000 clicks.  I will need to write this years - hopefully this upcoming weekend.

May 25, 2015 09:44 PM #2
Rainmaker
1,025,892
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

Hyper-local posts are a different breed. If you're looking for comments, they're few but traffic is usually much greater and clicks seem tio keep coming. 

May 25, 2015 09:57 PM #3
Rainmaker
878,258
Janis Borgueta
Key Properties of the Hudson Valley - Newburgh, NY
LIC RE Salesperson

Yes Barbara Todaro they do linger!! People are reading them.

Debbie Gartner agreed on the time issues. I don't write that many, but certain times of the year get traffic that is crazy. I have clients that tell me they watch for my July 4th post so that they know where to go for the fireworks. I will say that July 4th is the best for this. I don't write that many on the holidays, but I find that promoting my area for "things to do" gets me much more in the way of actual clients. People find me for all sorts of things about moving to the Hudson Valley. It is not all about the houses for me. I sell the lifestyle all the time. I have three new clients that are the results of this. 

May 25, 2015 09:59 PM #4
Rainmaker
2,346,102
Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

Amazing how long hyper-local posts linger.....quite good I would say.

May 25, 2015 09:59 PM #5
Rainmaker
878,258
Janis Borgueta
Key Properties of the Hudson Valley - Newburgh, NY
LIC RE Salesperson

Yes Kevin J. May Comments are few for most of the useful blog posts here and on my WordPress website. I don't care about those. It is the phone calls and actual clients that make me smile.

May 25, 2015 10:00 PM #6
Rainmaker
878,258
Janis Borgueta
Key Properties of the Hudson Valley - Newburgh, NY
LIC RE Salesperson

Absolutely true Roger D. Mucci 

May 25, 2015 10:00 PM #7
Rainmaker
1,025,892
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

I am still waiting for a "click" or "view" to buy a home, however, they are much better at selling them Janis. Ring, ring!

May 25, 2015 10:17 PM #8
Rainmaker
1,567,348
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Geneva Financial, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

Janis Borgueta Glad to see you have alighted back on our tree branch. Your hyperlinked post is super. We always use them whenever possible.

May 25, 2015 11:51 PM #9
Ambassador
1,172,550
Jerry Newman
Brown Realty, 210-789-4216,www.JeremiahNewman.com - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Janis Borgueta I still get calls on hyper local posts that I have written in the past two years. I plan to get back on track and write more of these type of posts soon.

May 27, 2015 05:41 AM #10
Ambassador
2,574,761
Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Janis, hyper local are excellent for bringing the click and views and hopefully it will bring a client or two as well.

May 27, 2015 12:37 PM #11
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