Do you know how many hours of Calling you need in your business to properly keep in touch with your Clients/SOI and Buyer/Seller leads?
Most agents never calculate this number, although it is very easy and takes about 15 minutes to figure it out. If you’re a client, you can schedule to join a Client Group Call if you want my help sorting out the numbers. Even if you’re not a client, call me, email me or reply to this blog. I’d love to help.
See the video below on Calling Balance and tips to balance out calling you need with marketing spend on leads.
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Client Case Studies - Quick Tips
Here are some quick tips based on recent client calls or meetings. Do any of these situations apply to you?
- Too Busy to Delegate: A client in MN was doing better and better and waited too long to hire us for assistant help. Because of this, business was so busy during summer that she did not take the 1-2 hours per week to delegate to us to free up her time. For myself, I usually take about one hour to plan/delegate 10-50 hours of work for my staff.
- Expired Marketing Working - But Do More Faster: A client in CA has a great business which is 80% Client/SOI repeat referral. One of their buyer's agents has been dabbling in SOME Expired Marketing by hand-selecting a few target properties and sending a few hand-written notes and dropping off some materials. It is TOTALLY working with very little effort. The problem is that although the client should scale it up ASAP and invest resources, it is NEW/DIFFERENT and hard for them to commit focus and resources. They are doing about $50,000 on Expireds GCI and it could be $200,000 in 2015.
- Failure to Delegate: Another client in CA has a solid and decently organized $300,000 GCI business. Even though they delegate SOME work to us, they are still spending 10-15 hours per week doing $20/hour assistant work because they WILL NOT LET GO. The key to success in real estate to become a Billion Dollar Agent is to delegate more and more and do fewer and fewer tasks. You start with 100+ tasks as a newbie and you end up with less than 10. It is understood that you need to fail forward. You may try to delegate something and fail for variety of reasons. Never give up. Try again with a different person or approach.
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