For those who don't know who Primerica is, the following text is taken from their website:
"Primerica’s roots date back to 1977 when the company embarked on a crusade to transform the life insurance industry. Primerica’s “Buy Term and Invest the Difference” philosophy encourages middle-income families to purchase affordable term life insurance so they can have more money to invest in their family’s future. Later, Primerica expanded its crusade to address the number one financial disease facing families today: debt. Primerica offers solutions to help families eliminate crippling debt from their household finances and save more of their hard-earned money for the future."
They use the multilevel "Amway" like marketing approach to selling financial services. Just by curiosity I "googled" - Good and bad about Primerica. Here are links to several posts trying to answer this question:
- http://answers.yahoo.com/question/index?qid=20070929064259AAUV6OB
- http://christianforums.com/t2036776-primerica.html
- http://www.cvtips.com/career_advice_forum/primerica-vt805.html
- http://www.ehmac.ca/everything-else-eh/25840-primerica-employment-scam.html
There are many, many more.
Here is my question (please forgive my an exaggeration): "Can company like Primerica, which markets to primarily "underinformed" clients using "underinformed" agents survive and prosper in the Internet age? What do you think? Will they have to change the way they do business or people always will believe things they might here from other people than they read on Internet?
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