You are in the process of trying to sell your house. So, how do you convert callers into offers? Here is one method.
Once you have decided to sell your home, there are a couple of steps you have to take. The first is to get the home ready to show by doing repairs, landscaping and so on. Once you are ready to go, you have to list your home with a real estate company so they can display your property for sale on the MLS (multiple Listing Service).
Assuming you have done all of this, the house is in good shape and you are competitively priced, your agent should start getting calls from potential buyers. These calls then turn into appointments and buyers come to see your home.
The next step in the process is often one of frustration. Potential buyers come to see the home, but leave without making an offer. They may come back a couple of times, but they simply never get around to doing the deed as they say. Simply put, this is because you have failed to address the issue of motivation.
Buyers need to be motivated to take action. The more motivated they are, the faster they will move. For instance, consider the holiday shopping season. Nobody, and I mean nobody, is out browsing in the malls. Why? The buyers are highly motivated to buy because there is a deadline and they probably have more than a few people to shop for. Simply put, they are highly motivated to do the deed.
Returning to our scenario above, what motivation do the buyers have to make an offer? Do they feel any pressure to do so? Unless there is something particular to their personal situation, the answer is that they do not. You must provide the motivation. Here is how.
One of the complaints of sellers is that they feel like they are constantly showing their homes to potential buyers without getting an offer. They may show the property three, four or even ten times a week.
The way to motivate buyers to make an offer on your home is to hold an open house once a week if the market is slow. By holding an open house, you create the motivation that simply does not come with individual showings. If a potential buyer likes the property, they inherently worry about one of the other buyers attending the open house making an offer. You now have motivation.
If you are getting interest in your property, but no offers, give this a try.