When is the best time to contact your clients? Anytime! After all, how will they remember to refer you to their family and friends if they never hear from you? Most buyers and sellers would like to stay in touch with their real estate agents; however, many real estate agents drop the ball as soon as the ink is dry on the transaction. “Oh, I don’t want to be a bother,” is one of the most common excuses. Think of it this way—you’re not being a bother if you’re providing your clients timely and practical information. Here are some tips to help you reach out.
Get on the phone. It sounds so simple, doesn’t it? If you want to touch base with your clients, pick up the phone and give them a call. You don’t have to have a forty minute conversation either; a quick phone call to see how they’ve been and remind them that you’re never too busy for their referrals is all you need.
Write a personal note. Who doesn’t enjoy receiving non-bill, non-solicitation mail? Receiving personal mail is so rare that your note is sure to stand out amongst the junk mail and bills. After you chat with them on the phone, send a personal note to let them know that you enjoyed chatting with them.
Referral Maker® Tip: Can’t think of the right thing to say or write to your client? Let Referral Maker real estate CRM help! Referral Maker features proven dialogues and prompts intended to help you get the conversation started with your clients.
Pop-By with a treat. Show your A+ and A clients that you care and pop by to their home or office with their favorite treat. Surprising them is a great way to touch base and to let them know that you appreciate their business and referrals.
Send a video via email. Whether your clients are actively involved in the market or are just curious about their home’s value, a short video about the state of the local market adds a personal touch to boring email. You can also send them a video to introduce the monthly eReport, tell them about a new service you provide or to wish them a happy birthday.
Interact on social media. Social media has become a popular way for people to communicate. If you see an article that your client may find interesting, post it on their Facebook wall, tag them in a Tweet, etc. This shows them that you’re thinking of them and also provides value.
When you work by referral, consistent contact with your clients is essential. Referral Maker makes it easy to keep in touch with your clients. In addition to letting you know what to do each day, Referral Maker makes it easy to update your clients’ information, set and track goals, track expenses and much more. Visit ReferralMaker.com for more information and to start your 30-day free trial.
