How To Be The Best Agent Over The Next 10 Years?

Real Estate Agent with Compass BRE# 01436605

How To Be The Best Agent Over The Next 10 Years?


At the Luxury Marketing Council of San Francisco today, we were treated to an extraordinary panel of the top executives from the major real estate companies in the Bay Area.  We heard lots of insights and viewpoints on the current real estate markets, predictions going forward and finally an amazing list of what it will take to be the best in this business over the next 10 years.  Here are the responses to that question.



Golden Gate Club in the Precidio by Frank Castaldini


1.  Take risks.  Be willing to try learn new things and be open minded to new ways to do this business.

2.  This is a people business and will always be.

3.  Bring knowledge and advice to clients.  Help make sense of all the information available.

4.  Focus on being a consultant instead of a salesperson.

5.  Be more business like.  Run your business like a business because that's what it is.

6.  Teams are the wave of the future.  Build a team or be part of a team.

7.  Operate from the consumer prospective.  Provide convenience and exceptional customer experience.

8.  Articulate your value.  Explain how you help and make a difference.   Not new but even more critical.

9  Think globally.  Know not only what's going on in your market but how external events have impact.


This is a very good list of qualities and directions agents should embrass to become top in their field.  What do you think of this list?  Does it resonate?  Do you have a different view?


Becoming the best in the next 10 years will certainly require growing and not staying stagnant.  This is a very good list to consider.


Frank Castaldini - Leading San Francisco Realtor and Trusted Advisor

415.846.1899 |

Comments (11)

Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Hi Frank - great list. The Luxury Marketing Council must be a great group. How does one find out more about them?

Jun 05, 2015 12:37 AM
Frank Castaldini
Compass - San Francisco, CA
Realtor - Homes for Sale in San Francisco

Hi the link on the post and it will take you to their website.  Lots of useful information.  They will have another similar event sometime later this year.

Jun 05, 2015 12:44 AM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

Those are great advice, Frank.

I like the reminding to agents to be advisers, and not to be focused constantly to making a sale.

Jun 19, 2015 05:14 PM
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC


The real estate business will continue to evolve . . . . We will have to grow to meet the challenges that we encounter . . . . and to stay in front of the business curve. The insight is right on point.

Good luck and success.

Lou Ludwig

Jun 21, 2015 10:43 AM
Jon Kolsky
Kolsky Realty & Management - Long Beach, CA
Licensed California Real Estate Broker

Frank Castaldini ~ love your tips! And I think it goes without saying, following your advice will bring in desired results

Jun 26, 2015 06:45 AM
Alan Kirkpatrick
Austin Texas Homes - Round Rock, TX
Alan in Austin

Frank Castaldini 

Very good post and like your list. I had not thought globally until about 2 years ago and I begin a relationship with a couple from Greece and ended up selling them a home. Since then have been working referrals globally. 

Jun 27, 2015 11:31 PM
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Here is my take away, I have an extraordinary team, while I was away on vacation this week, all was handled perfectly. I can assure you, it is run like a business. Nice list you put together.

Make it a great week!

Jul 04, 2015 02:58 AM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for the reminder. All agents should read this post.

Jul 11, 2015 04:25 AM
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Franks - These are very valuable tips on how to be a successful agent in the next decade.

Jul 11, 2015 04:36 AM
Pamela Seley
West Coast Realty Division - Murrieta, CA
Residential Real Estate Agent serving SW RivCo CA

Frank, thanks for sharing the highlights of the Luxury Marketing Council of San Francisco meeting. The list does resonate; all very good points.  

Jul 11, 2015 05:15 AM
Margaret Goss
@Properties - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

I like the idea of thinking globally - we know that what happens outside of the country can greatly affect us.  Not sure about the teams though, some people prefer working on their own and a team approach would hinder their business.

Jul 11, 2015 08:24 AM