What Do You Do When It's HOT!?!??!!!?

By
Real Estate Broker/Owner with Momentum Real Estate Group LLC GA BrokersLicense# 277342

I recently had a "little" listing that went under contract in under 24 hours.  Lots of buzz on this property because of the location and price point.  Homes right around the $100k mark in certain areas create a lot of buzz and traffic.

Naturally, this inspires me to do a little target marketing in this neighborhood and others that are similar to see if I can capture a few more of these HOT "LITTLE" LISTINGS.

I'm still getting calls from agents and buyers about seeing the home that I have listed because the status won't change for a few days and it sparked a thought.

Buyer's agents are generally busy and they have to be pretty fast acting in this particular niche because the properties sell rather quickly.  Those who are unable to get their buyers into a property on the first day often end up with disappointed clients.

If I can work this little niche market, what are some suggestions from around the HOT MARKET UNIVERSE for getting more buyers into these HOT PROPERTIES on the first day?

Open houses advertised to agents a few days in advance of the listing going active that will allow them to pre-register their buyers, if they aren't available to show them in person?

That was the idea that I had this morning...now that I've put it into the blog-o-sphere I feel unsure about it.  I hate it when that happens!

I think that I will definitely hold these HOT "LITTLE" LISTINGS open on the first day or two though.  It seems like a great way to meet unrepresented buyers who might have otherwise slipped through my fingers. 

I have to keep in mind that the majority of the buyers for these properties are owner-occupants, not investors, so bidding wars that go above asking are unlikely.

What Do You Do When It's HOT in Your Market?

 

^^^That picture doesn't have anything to do with the topic, I just LOVE his face!  That's my grandson, Waylon, after his first haircut and he gave us his first snarl!^^^

 

For those of you who are wondering, the Atlanta market is a very nice comfortable warm market (balanced) with pockets of HOT "LITTLE" (and some not so little) LISTINGS.

Posted by

55+ Realty Advisor  MyMomentumTea.com Logo 

Jenna Dixon
Associate Broker

55+ Realty Advisor | Accredited Buyer Representative |
Certified Skilled Negotiator

DRA Homes Real Estate
MyMomentumTeam.com

Email: JennaDixon@Outlook.com
Direct: (770) 374-4230


DRA Homes Real Estate
An Affiliate of Maximum One Realty Greater Atlanta
5041 Dallas Highway, Suite 700, Powder Springs, GA 30127
Office Phone: 770-919-8825 ext. 318

 

 

 

Comments (12)

Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Suit-up and catch the flow. You have a great opportunity for exposure and word of mouth...anything goes while the channel is open. I have something similar and I give everyone who calls me....special greeting and good farewells

Jun 05, 2015 11:23 PM
Jenna Dixon
Momentum Real Estate Group LLC - Marietta, GA
55 & Over | New Constructions | Horse Farms

Richie Alan Naggar author of books on Life-Love-Intimacy-Purpose "SUIT UP!"  Made me giggle.  Are you familiar with Barney on "How I Met Your Mother?"

I feel like you are right, the opportunity is there and the channel is open.  When you see the light, you need to try and walk in it.

Jun 05, 2015 11:28 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Don't watch regular TV but your exuberance and point is coming through. Jenna, just your ability to see and explore this means its for you to do so. Carpe diem

Jun 05, 2015 11:34 PM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Jenna Dixon,  Hot little listings arethe in thing in our Denver area.  Homes under $250,000 sell in hours.  We only have 6909 homes on the market in a 5 country area, better then 32,000 in 2009.

Jun 06, 2015 01:21 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Jenna,  Back in the day when I did open houses I would market new hot listings with open houses during the week from 4-7 pm.  Surprisingly, not many people stopped by. 

Jun 06, 2015 01:33 AM
Anna Banana Kruchten CRS, CRB, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ
602-380-4886

Jenna we've got the same thing going on here for homes under 300. Just listed one yesterday at 200 and so far 2 offers. I'm sure there will be more today. Smart agents are constantly looking for their clients. We've got  a 'hot list' in mls that I look at when I've got folks looking for a home in a certain area.  Get in - get out - write it up!

Jun 06, 2015 02:05 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Nice job Jenna!  It is important to keep the momentum going while it is hot!

 

Jun 06, 2015 03:52 AM
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good afternoon Jenna. I like that face too. No need in my view to do an open.

Jun 06, 2015 05:09 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Jenna, sounds like a great niche and a way to be the neighborhood specialist! 

Jun 06, 2015 11:45 AM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

Okay now I have mental image of you dressed like Barney at an open house on day one!

Jun 10, 2015 11:37 PM
Jenna Dixon
Momentum Real Estate Group LLC - Marietta, GA
55 & Over | New Constructions | Horse Farms

Tammy Lankford you know, if dressing like Barney would land me a few more buyers and/or listings, I would do it in a heart beat!

Jun 11, 2015 08:08 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I love that little face too. I also like your strategy about how to capture more buyers from this one little listing. 

Jun 12, 2015 03:29 PM

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