It’s summer, and that means that most Realtors® are very busy. It’s easy to leave behind your marketing efforts during the summer, especially when you feel you’re overwhelmed with clients as it is. However, the only way to still have clients and active leads in the fall, winter, and spring is to stay consistent with your marketing efforts every summer.
Pay “Mark” First
Keeping a consistent budget is important in any business, including real estate. Your budget should include a specific amount for marketing every month. If nothing else happens, be sure to pay your marketing budget – “Mark” – every month. It’s the only way your business can stay healthy year-round.
Maintain Your Farming Efforts
I know you’re busy with clients, but you want to make sure you maintain your farming efforts. For farming to be effective, it has to be consistent over time. Fortunately, this can be done fairly quickly once your mailing list is set up. Summer is the most important season to stay visible in your farm, since it’s the time of year people are most likely to buy or sell a home. If you’re tired of the feast-or-famine cycle of real estate, keep your farming efforts consistent with postcards and fliers during the summer.
Keep Websites Up to Date
As you work with clients each day, don’t forget to keep your website updated with recent listings and “just sold” testimonials. You may be very busy, but clients are still looking online for real estate assistance, and you want to make sure your site stays fresh and active. Keep pictures current, and especially make sure that you keep your listings updated, so someone doesn’t try to view a home that’s already sold!
Ask Clients to Post Reviews
As you build up another batch of satisfied customers this summer, ask them to leave online reviews for you on your website or on real estate portals. Having happy client reviews that are very recent will do a lot for you in terms of attracting new customers.
Keep Up Your Email Marketing Efforts
Writing dozens of emails is probably the last thing you have time to do this summer, but remember that an automated email marketing program can do all the hard work for you. You just set it up, and it can automatically follow up with leads on a specific schedule while you focus on the client that’s in your office today.
Recognize Holidays in Your Marketing
We have a variety of holidays throughout the year that give you ready-made reasons to reach out. A Fourth of July postcard in late June can be a seasonal, easy way to connect with your leads and prospects without taking a lot of your time or effort. Mother’s Day, Flag Day, and Father’s Day are other well-known summer holidays, and there are likely local fairs and festivals in your area that you can use as outreach opportunities.
Many Realtors® find themselves in a feast-or-famine cycle of being busy during the summer and very slow at other times of year. Much of the time, this is related to the fact that they market regularly all year, except during the summer. So take some time to “pay Mark” – get some postcards, some fliers, and spruce up your email campaigns. In the fall, you’ll be glad you did.
What makes it hard for you to keep your marketing momentum in the summer? Share in the comments!