How Often To Check For New Listings?

Real Estate Agent with Berkshire Hathaway Home Services Florida Network Realty BK 3030920



I know in our hot market that well priced, well presented properties tend to go under contract VERY quickly - sometimes within the first day, depending on the price point.

I've shifted my thought process to check the "Hot Sheet", our local MLS term for new listings, virtually every change, from once a day to several times per day.

Why is this important for buyers and sellers?

A new home for buyers is an opportunity, a new listing for sellers is new competition.  Example: a listing I'm bringing to the market required a price revision based on a new listing that had better systems (roof, HVAC) than mine.

It's important to keep on top of all the market nuances, and sometimes that means checking on the market activity much more frequently.

How often do you check your MLS's version of the "Hot Sheet"?

Posted by

Carol Zingone is a full service Broker Associate proudly affiliated with Berkshire Hathaway HomeServices Florida Network Realty in Atlantic Beach, FL.  I help buyers and sellers locally, regionally, and internationally.  With hundreds of happy buyers and sellers over the course of my career, I'm thrilled to help first time buyers, military buyers, seniors, investors, 1031 exchange properties, short sales and REO's.  I have spent hours honing my expertise, including the designations of: Graduate Realtor Institute (GRI), Loss Mitigation Certification (LMC) , Short Sales, Foreclosures, REO's, (SFR), and Senior Real Estate Specialist (SRES).  I pride myself on providing excellent expertise to all buyers and sellers. Search the MLS via  for Jacksonville and area listings!


Comments (4)

Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Carol - Mary has always checked the hot sheet 2-3 times a day, but as you point out, a but more is required right now. We get notification e-mails as soon as a property is listed if it falls into a category where we have buyers searching or one where we have listings.

Jun 13, 2015 06:29 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

These days I am checking several times a day. I check first thing in the morning ... mid-day and again in the evening. 

Jun 13, 2015 07:11 AM
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

You have to check at least twice a day in our under $350K price point if you want to win a battle once in a while. I had 3 sales last month because we were the first ones through the doors and subsequent to that, offers.

Jun 13, 2015 12:31 PM
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

Carol, when it gets competitive, we need to make sure our buyers and sellers can compete. Depending on urgency, I'm checking for new listings and price changes  two to three times a day.

Jun 23, 2015 10:17 AM