How Did They Weasel Their Way into Our Act?

By
Real Estate Agent with Bill Cherry, Realtor 0124242

 

     

I wonder the validity of the wisdom that let NAR and the various MLS systems allow third parties to provide our total listing information to the public.

 

I personally believe that decision has watered down Realtors' ability to have knowledge of who has an interest in their listings. 

 

It has also given licensed agents full information about the MLS listings without having to be Realtors and paying members of MLS.

 

There is no need to contact the listing agency, the listing agent or, quite frankly, any dues paying member of the appropriate MLS, to learn about the listing.

 

In reality, while the idea of sharing listings among brokers began in the late 1800s, the formal associations didn't really take effect until the mid-1950s or so.

 

They became popular and useful in California long before the concept fully took hold in other states. 

 

In fact Realtors in Texas voted down the formation of MLS several times before it finally garnered enough votes to become a reality.  Dallas's famous Realtor, Ebby Halliday, is credited with making the sales pitch that brought the winning vote count.

 

All MLS "chapters" are owned by the members, and their operations are totally paid for by the members.  And their use used to be restricted to the dues paying members.  

 

However, that restriction has become more and more watered down.

 

Even NAR has a gizmo app that lets potential buyers find every MLS listing in any specific neighborhood, without the listing agent or any other MLS agent being able to know about it much less farm and prospect that prospect.

 

On top of that, we are left to pick up the pieces of the terrible "information" that web services like Zillow throw out there for all to see, and the reason they are able to exist at all is because they are able to post our full MLS listing information.

 

How and why did this happen?

 

BILL CHERRY

Realtor-Broker

Since 1966

Keller Williams Dallas Premier

BillCherryRealtor.com

Direct 214 503-8563

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Ambassador
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

When recently Listhub spopped giving info to Zillow, I listed a condo. The Seller called me and asked why the listing was not showing.

I checked, it was showing on MLS. So, I sent it to the Seller.

- No, why it is not showing on Zillow?

he couldn't care less about our MLS, but he insisted that we manually put it on Zillow.

I don't want to lose those few listings I have, I would put them on Zillow. I believe that pretty soon we would use Zillow and unlikely Realtor.com. That would not surprise me. Actually, I would be surprised if it doesn't happen.

Jun 14, 2015 01:45 PM #1
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Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

Bill just by putting a home in the MLS I lost control over who has interest in it.  Even back in the early days of my career when I didn't know what buyers other agents were showing their MLS "book" to, as long as someone brings a buyer I don't care who it is.  My job is to market my listings with the greatest exposure to get them sold.

Jun 14, 2015 02:28 PM #2
Ambassador
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Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

There are trade-offs to everything Bill, loss of control of your listings translates into more exposure and hopefully lower dues since I am hoping that Z pays something for the right to copy these listings.

Jun 15, 2015 06:09 AM #3
Rainmaker
393,656
BILL CHERRY
Bill Cherry, Realtor - Dallas, TX
Broker & Wealth Coach

You want to be the keeper of all knowledge, not a participant in a lottery of all knowledge.

The best of all worlds would be for the structure to require every person interest in your listing to speak with you, for afterall, you're supposed to know more about your listing than anyone.  And you surely have a higher obligation to sell that listing than some guy pseudo-agent who saw the listing on Zillow.

Jun 16, 2015 11:42 PM #4
Rainmaker
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Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Nothing should be a surprise in that sense, yet it can be overcome in my experience.

Jun 17, 2015 03:19 PM #5
Rainmaker
2,895,358
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I agree in some senses, although none of us is the keeper of all knowledge in that way, but your point still stands. BILL CHERRY

Jun 17, 2015 03:21 PM #6
Rainer
442,794
Raul Rodriguez
Covenant Partners Realty - San Antonio, TX
Looking out for the client's interest and not my p

I got a call on a rental that someone saw on Zillow. When I told them it had been leased 6 months ago they questioned me because they had just seen it on Zillow.

Jun 17, 2015 10:30 PM #7
Rainmaker
393,656
BILL CHERRY
Bill Cherry, Realtor - Dallas, TX
Broker & Wealth Coach

How about lets let someone post the daily balance and debts and credits to your bank account so that the public can know whether or not they want to do business with you?

And let's not hold that someone who does the posting accountable for what he posts or how it is used by the third party.  And lets not worry about who that person is by name, much less where he is, how to get in touch with him, or why he feels he should have access to that knowledge.  That's the formula for Zillow and our listings.

Jun 17, 2015 10:41 PM #8
Rainmaker
2,842,053
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

Bill - You have put into words my very thoughts on this topic.  How in the world did we lose so much control?  I also like the comment left by Tammy Lankford 

Jun 21, 2015 12:02 AM #9
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