Online Marketing - What Gets Your Gold Star? No Star?

By
Real Estate Agent with ColdwellBanker SSK Realtors ~ 478.960.8055 anita@cbssk.com
https://activerain.com/droplet/4FcQ

Nearly half way through the year we should all have a very good idea what aspects of our online marketing are working and which items have not netted any new business.

Regardless of the methodology you employ, there are sure to be some winners and losers on your real estate toolbelt...it happens to us all! 

Trial and error, educated guess, tried and true methods, conservative or progressive, paid or free, etc.

Real Estate Tips

What is working well for you this year or what has been a complete bust?

We all want to know what brings in the clients or is not producing results for others in our profession...Please share so we can learn from your wisdom!

For me, content curation on a variety of social sites has been a huge success this year both in terms of gaining new business and opening up new avenues to collaborate with other progressive online marketers. 

~ Anita ~

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 06/16/2015 07:00 PM
Topic:
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Marketing, Ideas and Methods That Work!!
"Whacked"!!!
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Tags:
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online marketing techniques

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Rainmaker
2,704,775
Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Hello Anita,

Hands down, you are the Queen of Content Curation!

Jun 16, 2015 12:13 PM #34
Rainmaker
2,394,954
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Content curation on our facebook page has done wonders for us.  AR and website slacking a little. Most of my business this year has been from referrals from past clients, Mandi and my lender.

Jun 16, 2015 12:55 PM #35
Rainmaker
2,302,610
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Thanks Ginger. The more we all share, the more we all can learn.

Lisa: I am just trying to leverage things that are working...so far so good.

Good analysis of what is working for you, Evelyn. 

Jun 16, 2015 07:41 PM #36
Rainmaker
2,454,519
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Live, current meaningful data released consistently is signaling to me very well

Jun 16, 2015 11:33 PM #37
Rainmaker
1,533,851
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

You've done a great job this year Anita, hope it continues to pay off for you.

Jun 17, 2015 12:10 AM #38
Rainer
72,282
Coldwell Banker RCI Realty Bozeman, Montana
Coldwell Banker RCI Realty - Bozeman, MT
Bozeman's oldest real estate company

Our social media presence has doubled in the last year thanks to our contest strategy. We pair with local businesses & giveaway gift cards, gift baskets etc in order to build our social media audience and email lists. SEO has been a struggle as "real estate" keywords are very competitive in our market. Despite the SEO struggles our organic traffic and overall web traffic has doubled since we rolled out our new website http://cbrci.com/ last July. We blog 2-3 times a week & when we promote those blogs on Facebook we see HUGE spikes in web traffic. We have pulled out of print advertising almost completely and are focusing most of our advertising dollars on SEO, Facebook advertising and Google AdWords

Jun 17, 2015 01:02 AM #39
Rainer
19,366
Rose O'Reilly Sievers,CRS,SRES
Carlsbad, CA

Anita, you are at the top of your game.  I can learn alot from you, I just need to implement all of this.

 

Thanks for the post and everyone's input.

Jun 17, 2015 01:23 AM #40
Rainmaker
657,615
Pat & Wayne Harriman
Harriman Real Estate, LLC (203) 672-4499 - Wallingford, CT
Broker/Owners, Wallingford CT Real Estate

Gold star: Zillow, Facebook, blogging

No star: Print, Realtor.com, Trulia

Jun 17, 2015 01:36 AM #41
Rainmaker
2,302,610
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Often times, that is all it takes Richie.

Lyn: Still progress to be made but I am moving in the right direction.

Tony: I like your approach...good to hear you are getting biz from Facebook.

Rose: The comments are invaluable as they give so much insight into what works well for others. We can all learn together!

Pat/Wayne: You are dialed in to what works for you. Awesome!

Jun 17, 2015 02:48 AM #42
Rainmaker
1,278,877
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

Hi Anita, we haven't done much online this year (not be choice). I read through some of the comments and I'm noticing that online is just a small part of lead generation. Sphere of influence, past clients and referrals still rates #1. 

Jun 17, 2015 03:24 AM #43
Rainer
176,629
Ann Wilkins
Golden Gate Sotheby's International Realty - Oakland, CA
Oakland, Berkeley, Piedmont CA

Anita - great post.  I pay for a lot of online exposure, however, not sure it is really paying off for me.  Always get one or two good leads a year from Trulia or Zillow - enough to cover the cost.  I  have always wanted to blog more but...just have been too busy.  Really need to rethink my online spend. I have a website but...not where I want it to be.   I have gotten leads from postcard marketing.

Jun 17, 2015 03:47 AM #44
Rainmaker
177,194
Kim Johnson
Realty Associates of Florida I Inc. - Coral Springs, FL
Selling South Florida

We are still trying to find the "right mix" with our marketing! Great post! Have a terrific Thursday!

Jun 17, 2015 08:31 PM #45
Rainer
20,860
paru chandramouly
Staten Island, NY

Anita I am learning a lot from you. Just have to take time to impliment. looking forward to reading more of your blogs.

Jun 17, 2015 10:13 PM #46
Rainmaker
1,229,211
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

While many of the social media sites garner great reviews regarding lead capture and visibility, Anita Clark  ... a pleasant surprise for me has been Pinterest.  I get views, hits, inquiries as a result of my participation far more than I would have thought.  Visuals makes a difference, no doubt about it ...   

Gene

Jun 18, 2015 01:01 AM #47
Rainmaker
1,917,918
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Anita - what has worked well with me is my blog posts to Linked In groups.  It works for me because I am B to B.  I think I have also had success with Facebook Ads pointing to seminars on my web site.

Jun 18, 2015 01:34 AM #48
Rainmaker
1,431,210
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

My IDX seems to be pulling in lots of leads for me but they are weak.  When they google a property I frequently show up on page 1 or 2.  So I get lots of those kind of calls.  I am working on doing some facebook ads later this year.

Jun 18, 2015 05:49 AM #49
Rainmaker
2,302,610
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Donna: It really depends on what our focus is. Online marketing brings a lot of new business my way.

Ann: An honest assessment...while it can be difficult to find the time, more blogging (especially the focused kind) can pay big dividends.

Kim/David: That is where many struggle. Too much means burn out and not enough can mean wasted effort.

Paru: I do like to try new things...some work well and a few are misses.

Gene: That is great news. Pinterest can be a wonderful option to generate new clients.

Grant: That makes perfect sense for B to B. Good information...thanks.

Gene: Getting found is great...now you just need to tweak to get more buy/sell ready consumers to call.

Jun 18, 2015 06:13 AM #50
Ambassador
4,300,186
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

As much as I want to focus on Internet marketing, I still am way behind, Anita Clark - may be, I need a VA or someone who can take it over from me....

Jun 18, 2015 02:12 PM #51
Rainmaker
1,766,241
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

Just finished a couple of CRS classes about social media and online marketing, and working on a plan now to be more consistent in the 2nd half of 2015. Two big parts of that are curation and having a specific, written content schedule that includes topics and post frequency.

Jun 22, 2015 04:01 AM #52
Rainmaker
2,302,610
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Hiring a VA is a smart option if you have specific tasks in mind. What worked for me was cutting back to 5 days a week with my blogging...it gave me a LOT more time for other marketing.

Very smart approach that should net results, John.

Jun 22, 2015 05:03 AM #53
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Rainmaker
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Anita Clark

Realtor - Homes for Sale in Warner Robins GA
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