Effective Strategies for Real Estate That You Can Use Starting Today

Real Estate Agent

Any experienced landlord will tell you that vacant rentals are expensive. Any vacancy for a few months will probably cost you a lot. So, how do you attract tenants to rent your property and avoid potential loss?


                Make Use of Great Signage

In real estate, image is everything and, even if your property is the most amazing property in the world, if your ‘for rent’ sign is sloppy and handwritten, then it will take the attention away from your house.

·         Make sure that your sign looks professional, visible , and contains property details.

We’ve all seen that haphazardly handwritten sign that’s been propped up against the mailbox that says “for rent”. And while this can certainly attract attention, it might attract the wrong kind of attention. You want your sign to project the right kind of professionalism that your rental deserves.

Make sure that your signage is visible from the street because it won’t do any good if only Tinkerbell can read it. ;) And lastly, make sure to include contact information such as email or a telephone number. You want to make sure that people have a way of contacting you.


                Tap Your Network

Professional agents are not shy about putting the word out when they have a new rental property available, and you shouldn’t either. Now is the time to take advantage of your close circle of friends and not so close relatives to generate some free and low cost advertising.

·         Email your friends and family.

You never know when one of your family’s friends is looking for a property near you. Send some photos with your email as well as a description of the property. You never know when your great uncle’s nephew on your mother’s side’s friend needs a place to stay.

·         Send postcards to your neighbors.

Have some postcards made and send them off to your neighbors. Of all the people, they are the ones who have vested interest in who moves in to the neighborhood. You never know if they have a relative or friend who they want to live nearby them.

·         Tap local businesses.

Put up signs in the local shops near you- coffee shops, grocery stores, and the like.


                Use the Web

Technology is your friend when it comes to advertising your property.  Post ads on different rental sites, make a blog, make your own webpage, and utilize social media. Get your property rental out there on as many platforms as you can, and it won’t be long before you get that property rented out.

Comments (9)

Frank Rubi
Frank Rubi Real Estate, LLC - Metairie, LA

I tell my better tenants about upcoming vacancy. They in the past have help refer good future tenants. 

Jun 16, 2015 11:23 AM
Winston Heverly
Winston Realty, Inc. - Atlantis, FL

Hi, I really enjoyed your read today. It hit a lot of points that affect our day to day sales activities. Hope to run into others from you soon.

Jun 16, 2015 02:09 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

No landlord or managment for me.  I did managment before and it just wasn't my thing.

Jun 21, 2015 01:23 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Thanks so much and I might have to reply on this one tomorrow in a re-blog! Thanks for the inspiration again!

Jun 21, 2015 03:14 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I like these kinds of topics and I think you might do more of them. Keep them all coming

Jun 21, 2015 03:16 PM
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH

Thanks for the great tips.  I am going to start using them to get past my own procrastination!!! 

Jun 21, 2015 08:54 PM
GC Realty Investments
GC Realty Investments - Chicago, IL
Investors and Turnkey Solutions Provider.

Good tips Harry

Jun 21, 2015 09:38 PM
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

Good advise on the sign. A few dollars spent there can play a big part in getting the property back to producing rental income quickly.

Jun 22, 2015 01:24 AM