Every month, we at ProspectsPLUS! sponsor a book revivew for our clients through our Master Marketing Newsletter.
This month's book? Your Attention, Please: How to Make the Most of Your Mistakes
by Paul B. Brown and Alison Davis
Your Attention,Please is the new strategy guide for communicating to the reluctant consumer. It shows you who the new audience is, how to reach them, and how you must communicate differently--or risk losing mind share and market share. You'll find this easy-to-read resource chock full of the facts you need to succeed!
Our book club has reviewed some of the best books in the business for growing, competing and realizing your personal best.
Please feel free to discover all the books we have spotlighted to date by clicking here:
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