Why watching “Celebrity Wife Swap” and Selling Homes are complimentary to each other?
I really like watching the television show “Celebrity Wipe Swap” because the Realtor in me loves to see the Celebrity Owned Homes. I enjoy a glimpse of how they live in their homes, the size of their home, the amenities they enjoy, and of course the lifestyle they experience in their wealthy communities.
Watching the show keeps me reminded of why I love Selling Homes.
No matter the budget all Buyers have a common wish to live in a home accommodating their needs, and experience a lifestyle in a community they look forward to returning to after a hard day commuting to and from and on their J O B.
When touring homes with Buyers, I like to treat them like Celebrities. First, before touring I like to ask them lots of questions so I can create a customized search of homes giving them a courting experience On-Line like a dating service. They get an alert when a home I have carefully matched to their needs comes on the market, and they get to tour it On-Line.
In addition to encouraging them to look at all the photos available On-Line, clicking on the Additional Information button to find more valuable information about the home and the amenities in the neighborhood, I encourage them to visit the Village or City website to discover all they do to enhance the lifestyle of being a resident in the community. I suggest Buyers plan a visit to the schools if a necessity, and drive-byes of home and subdivision prior to interior tours of the homes they like, to insure the neighborhood is a good fit.
When touring the home I memorize all the pertinent information about the home. I don’t want my Buyer touring with any paperwork about the home in their hands. I want them to feel the home, feel themselves living in the home, to see their furniture in the home in their minds-eye, to touch it, to smell it, to hear it, to imagine the home improving their lives, and giving them the space they need for the emotional experience to positively evolve.
I purposely wait for them to ask me a question about the home a couple of times, sometimes three times before I give them an answer. When Buyers are touring a home they have a natural reaction I call a “Verbal-Pause.” Often, they make comments or ask questions as a natural reaction to their emotional response to the home without really thinking about the comments they’ve just made.
When I answer too fast, I can break up the natural process of how a buying interest in the home evolves. Now, I am listening carefully, but waiting for the right time to answer their questions. When they’ve asked me the same question a second or third time, I know they’ve really thought about what they want to know. There are times when I can give a non-verbal expression to satisfy their question.
On an episode of the show “The Jeffersons,” Guest Star Gladys Knight commented about how as a Celebrity, people are always willing to do things for her. She appreciated how she was not recognized as a Celebrity, and kindness was extended to her. I make it my business to help my Buyers to feel very special in each home they tour. I do what I can to make it a fun experience for them. When I do point out flaws in a home, I do it with a sense of humor. I ultimately want them to feel joy in the home, the kind of joy that comes as close to feeling what being a Celebrity is like. Watching “Celebrity Wipe Swap” keeps myself reminded Buyers are experiencing new emotions, and emotionally evolving to major change in their lives. How fortunate for me to expertly guide them through this process.
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