Today is another big day for ActiveRain, as Zillow Group just announced the pending sale of ActiveRain to the Ben Kinney family of companies. The sale is expected to close June 30, 2015.
Here’s the word directly from Zillow Group CEO Spencer Rascoff:
“Ben Kinney taking on the ownership of ActiveRain is a positive step forward in the stewardship of this important and influential community of real estate professionals. As part of Ben’s organization, ActiveRain will be a major focus, benefiting from Ben’s leadership and oversight as it continues to flourish within the agent community. We look forward to watching ActiveRain grow and evolve.”
Read the full press release here
It’s only natural to have lots of questions, and we have answers.
First- what’s ahead for ActiveRain? We suggest you start by reading this blog post from Ben Kinney. It’s also a great place to offer your valuable comments and suggestions for the future.
Let’s also tackle some other questions you might have:
Q. When will all of this take place?
As the press release states, the sale is expected to close on June 30.
Q. Anything I should be aware of between now and June 30th?
Simply put, the aim of Zillow Group and Ben Kinney’s organization is to make the transfer as seamless as possible. There are a few things you probably want to know:
- To prepare for the June 30th date, late in the evening on Monday, June 22nd, ActiveRain will be moving away from the activerain.trulia.com subdomain to live independently on www.activerain.com.
- We anticipate no issues relating to links, content and SEO.
- From June 23-30, we’ll have a few periods of downtime on the site as our engineers move all of the technology over to its future new home. We’ll do our best to alert members to any outages.
- No other changes are anticipated before the actual June 30th transition.
Q. Tell me more about the domain shift: why the change?
Moving off of the Trulia domain will occur as obviously Trulia (now part of Zillow Group) will no longer have an ownership stake in ActiveRain. Current and future leadership of ActiveRain have been working together to make sure there is no impact to members. In the past year, ActiveRain has made many SEO enhancements to help Google crawl the site and discover member content. In addition, there will be automatic redirects set up to make sure your ActiveRain links continue to work as expected.
Q. During this transition period before Ben’s group takes over, will there be any changes to billing or technical support?
There is no change to billing or customer/technical support during the transition period. In fact, there are no changes to any products or services. We are all here keeping things humming along.