How to Blanket Your Farm for 18.3¢ Per Piece

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Services for Real Estate Pros with www.PrinterBees.com BRE# 01392374

A few years ago, the US Postal Service was spending a lot of energy advertising a service that is absolutely perfect for Realtors®. The service, called Every Door Direct Mail (EDDM), allows you to blanket an entire carrier route with postcards for only 18.3¢ per piece – without a mailing list!

Since it’s been awhile, EDDM has fallen off of many Realtors®' radar. That’s a shame, considering how affordable and helpful the program is!!

 

Benefits of EDDM

Real estate is a business where you want to target whole neighborhoods. Your target market is defined not by demographics, but by location. As a result, a carrier route mailing is absolutely perfect for Realtors®.

Generally in order to do business mailings, you have to get an expensive postage permit. With EDDM, you only need a small indica, or stamp that indicates it’s a bulk mailing. These are included when you order EDDM mailings.

The benefits of getting to farm your area for far less money seems obvious, but don’t just take it from me. A few years ago Hubspot published a blog post claiming that direct mail was a sham and inbound marketing was the only way to go. Here’s what one commenter said in response:

Garland

3/22/2012, 9:52:05 AM

I have to agree to disagree on this blog. As a small business (photography studio), the largest percentage of our customers come from our direct mail. With most business jumping on the digital band wagon, a well done piece received in the mail at a time when the only other "junk mail" received are credit card applications, will not just generate leads but actual customers that pay for our services. A lead is good, a paying client is better.

 

Notice what she said – because so many businesses are going digital, EDDM actually works BETTER! If that’s how it works for a photography studio, can you imagine how it can work for Realtors®? Actually, you don’t have to imagine. See what our very own ActiveRain Realtors® have said about EDDM:

 

mteam01, Arlington, TX Real Estate Agent

We have been using every door direct for several months now and have had great results. Cost is very affordable. We send out just listed and just sold through every door direct. We have had great results. We are able to reach a lot more homes due to the cost being a lot less than having a company do them for us. We are starting to use them even more with newsletters and whatever else we can send to stay in front of people. It is a little time consuming going to each area post office but well worth with the end results.

 

Housepat, Washington, DC Real Estate Agent

I started using Every Door Direct Mail earlier this year for delivery of my monthly newsletter to my farm. It is hyper-local and I write it myself. It deals with issues and events of concern to this one neighborhood. It's been a huge success. The best part of all, it almost always arrives within a day or two of my dropping it off at the post office. I am a raving fan of this service.

 

If you’re interested in ordering well-designed EDDM mailings that are guaranteed to match the USPS specifications, Printerbees would be happy to help. Check out our selection of customizable EDDM mailings!

 

How to Take Advantage of EDDM

EDDM is a great way to make sure your entire farm area receives mailings from you regularly. You select your carrier routes using the USPS Every Door Direct Mail route search online. Enter a zip code, then use your mouse to roll over each route. The top of the viewer window will give you the statistics of the route, and you can click to select it.

Once you have selected your routes, log in to your USPS account (or create one for free – it only takes a couple minutes). You’ll select the date you’ll drop off your mailings at the post office and choose your payment options. You’ll need to mail a minimum of 200 pieces, but no more than 5,000, per day.

It’s important to note that the postcard mailings must be within a certain size range. Fortunately, this range is large – up to 15 inches long and 12 inches high, as long as it doesn’t weigh more than 3.3 ounces. The paper must at least be as thick as card-stock, and no thicker than 0.75 inches.

You’ll need to print out the mailing statement that USPS gives you once you select your routes and finalize payment. You’ll also need to bundle your mailing – bundles of 50 to 100 are recommended – with facing slips on each bundle which you can print for free online.

Either drop off or mail them to the post office local to the route, which will be listed on your mailing statement. Make your payment if you didn’t already, and you’re done!

Using EDDM is a no-brainer for Realtors®. It’s the most cost-effective farming method available, and you have a lot of flexibility in terms of what you send. Whether you want to send a large postcard or a neighborhood newsletter, EDDM lets you stay front-of-mind in your farm with much lower costs than other methods. Let us help you get your first mailing out today!

Do you use EDDM? Why or why not? Share in the comments!

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Topic:
Real Estate Sales and Marketing
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Tags:
farming
real estate marketing
eddm
every door direct mail

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Rainmaker
212,480
Stefan Winter
Real Estate in IL & NV | Owner of Real Estate Web Tech | Daily Vlogger - Las Vegas, NV
Owner - Winter Group & Real Estate Web Tech

I think online advertising is still a lot better to reach entire neighborhoods. The big difference is someone that calls of a card they got in the mail is usually a client within the next 1-3 weeks while an online lead is 1-4 month out from being an active client.

This is my first near not having mailed any cards, I'm enjoying having more business and a full pipeline more then a few deals that came together fast.

Jun 23, 2015 04:31 AM #1
Rainmaker
1,939,196
Ronald DiLalla
Century 21 Discovery DRE 01813824 - Anaheim, CA
No. Orange Cty Real Estate

I've tried EDDM mailings with mixed results so far...ks for sharing..

Jun 23, 2015 04:55 AM #2
Rainmaker
492,709
Nadine Larder
www.PrinterBees.com - Dublin, CA
Real Estate Marketing Expert/PrinterBees Founder

Thanks Stefan - glad you found an online strategy that works well! I still think that you have less competition in the mailbox than you do online. Also, depending on the demographic you serve, not everyone uses the internet - even now, in 2015!

Jun 23, 2015 08:16 AM #3
Rainmaker
492,709
Nadine Larder
www.PrinterBees.com - Dublin, CA
Real Estate Marketing Expert/PrinterBees Founder

Hey Ronald, thanks for commenting! As will all farming efforts, EDDM mailings have to be consistent in order to truly bring the return on investment. That's why it's so exciting - it's a way to keep the mail moving at a much lower cost. :-)

Jun 23, 2015 08:17 AM #4
Rainmaker
798,409
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate www.ChandlerRealEstate.weebly.com - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Nadine - Thanks for sharing this information. I have heard of this but have never tried it.

Jun 24, 2015 02:32 AM #5
Rainmaker
492,709
Nadine Larder
www.PrinterBees.com - Dublin, CA
Real Estate Marketing Expert/PrinterBees Founder

Thanks Troy! I encourage you to give it a go. Farming is a very important way to stand out, especially with everyone going digital. And this is a very cost effective way to hit everyone in your area, with no address list!!

Jun 24, 2015 02:43 PM #6
Rainmaker
372,890
Judy Jennings
The Green Company - Ashland, MA
Broker - The Lanterns at Warren Woods - Ashland MA

Nadine - I checked into this and I was under the impression that you needed to order a minimum of 1,000 pieces. Perhaps I should revisit.

 

Jul 26, 2015 07:52 AM #7
Rainmaker
492,709
Nadine Larder
www.PrinterBees.com - Dublin, CA
Real Estate Marketing Expert/PrinterBees Founder

Hi Judy! I think it depends on how big the postal route is. I don't think they'd require you to do more pieces than the postal route itself. :-)

Jul 28, 2015 03:16 AM #8
Rainmaker
156,643
Eva B. Liland Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service 661-714-1643

The minimum pieces are just 200, no matter the size of the route. Design and mail consistently, you WILL see results.

Oct 09, 2015 12:56 AM #9
Rainmaker
492,709
Nadine Larder
www.PrinterBees.com - Dublin, CA
Real Estate Marketing Expert/PrinterBees Founder

Absolutely Eva!! 

Oct 09, 2015 03:36 AM #10
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Rainmaker
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Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder
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