Direct mail can be an excellent marketing method for agents.
Here is a list of 4 bullet points to follow when crafting a direct mail campaign:
> Target a specific niche and target a specific audience
> Make an impact with images & large headline or question
> Simple & concise – One simple message and one clear offer
> Have A clear "CALL TO ACTION" with an "OFFER"
The last point may be the most important. A direct mailer (or any marketing) that fails with this last point can drastically reduce the effectiveness of the campaign.
Example of weak call-to-action?
Nothing but a "CALL ME" message on the mailer.
Example of a strong call-to-action"?
See example below.
Keep in mind, the best results on your direct mail campaigns happens when you:
- Have a clear "CALL TO ACTION"
- Target a specific niche
Below I have an excellent example of how to use direct mail to build your brand and generate leads. This example is used by one of the most successful agents in Los Angeles (500+ home sales).
This example covers all of the bullet points listed above. It targets a specific audience, its concise, uses imagery well, poses an opening question to grab attention, and, MOST IMPORTANTLY, has an offer and clear call-to-action.
This direct mail is integrated with a "real estate squeeze page".
It offers a "Home Value Report" and boldly displays the domain name of a lead capture page. This call-to-action sends traffic directly to page designed to capture leads (AKA "real estate squeeze page")
This setup with direct mail integrated with the squeeze page results in a higher conversion rate than a direct mail campaign that simply has the "CALL ME" call-to-action.
NOTE: I removed the actual domain from screenshot to prevent false leads
The Realtor used a unique domain with a "Home Value" squeeze page. The domain had the farming area in it (In this case the city of San Pedro).
This Realtor uses multiple domains and squeeze pages with highly targeted domains (memorable) and matches them with direct mail to that area. In other words, it speaks directly to the recipient of the direct mail.
To see more about using direct mail and live examples of effective lead capture pages visit: http://postaprop.com/blog/direct-mail-marketing-for-realtors/
See This Live Example
This page above has a link to this live examples of a real estate squeeze page that works with this type of direct mail campaign.
QUESTION: Do You Need Real Estate Squeeze Pages?
If you're interested in converting website visitors into leads then, YES!, you do need squeeze pages.
It is a marketing FACT that the use of effective squeeze pages generates more leads for a business (including your real estate business).
So why not use them?
Too time consuming?
It doesn't have to be when using postAprop.
postAprop is a "Real Estate Agent Squeeze Page Service" that makes it easy for you. Check out the demo, live examples, features and FAQ section at postAprop.com.
It's easy to use with one click setup. Easy to manage. And inexpensive.
postAprop.com - Agent Squeeze Page Service (with hosting and built in email marketing).
1. postAprop review - Review of real estate squeeze page service at postAprop.com
2, FacebookForAgents.com - Free course covers Facebook Marketing for agents.