For years, there was little debate about the need for open houses in Naperville: almost without exception, unless the seller of a Naperville home objected, at least one or two open houses were an accepted part of how most real estate agents went about marketing the property.
Today, along with all the other changes that define modern real estate marketing, the potency of open houses is up for serious debate. Virtual online tours are increasingly popular among Naperville real estate sellers and buyers—the ‘use’ statistics that tell agents how often the different parts of their sites are viewed provethat. Since open houses were formerly held in order to display a property to members of the general public—and since virtual tours do the same thing—it’s truly a question that deserves a hard look.
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